Pixels and tracking technologies data collection

The updated terms restructure how SoFi discloses and collects consent for tracking technologies. Previously, SoFi stated that non-selection of preferences constituted acceptance of tracking. The updated version creates distinct cookie categories (Functional, Performance, Targeting, Strictly Necessary) and establishes a Privacy Preference Center allowing you to individually toggle Performance and Targeting cookies on or off. Strictly Necessary Cookies remain non-optional and cannot be disabled, as the updated terms state these are necessary for website functionality. You can manage individual cookie category preferences through the Privacy Preference Center interface before or after initial site visit.

The updated Privacy Notice explicitly discloses that SoFi collects user information through cookies, pixels, and other tracking technologies and shares this data with social media, advertising, and analytics partners. Previously, the policy described these practices in more general language. Under the revised terms, continued use of SoFi's website constitutes acceptance of these tracking and data-sharing practices unless the user actively makes selections in the Privacy Preference Center. You can use the preference center to opt out of optional tracking technologies, though strictly necessary cookies cannot be disabled.

The updated privacy notice explicitly discloses that SoFi uses pixels and tracking technologies to collect information about your actions and preferences, and shares this data with social media, advertising, and analytics partners. The revised consent interface distinguishes between strictly necessary cookies (which cannot be disabled) and optional cookies for performance and targeting purposes (which require affirmative consent). The terms state that if you do not make a selection, you agree to use of these technologies; you can opt out by toggling the button that appears to the right of each optional cookie category.