California residents can exercise CCPA/CPRA rights including access, deletion, correction, portability, and opt-out of sharing for behavioral advertising by using the 'Your privacy options' link, accessible in the footer of SoFi's website.
This analysis describes what SoFi's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The policy provides California residents with a mechanism to opt out of the sharing of their personal information for cross-context behavioral advertising and to exercise other CCPA/CPRA data subject rights, which are legally mandated entitlements under California law.
Interpretive note: The complete CCPA rights disclosure and procedures are contained in the full policy text not fully reproduced in the provided HTML; this provision is based on available page-level disclosures and the OneTrust implementation visible in the source.
The updated Privacy Notice explicitly discloses that SoFi collects user information through cookies, pixels, and other tracking technologies and shares this data with social media, advertising, and analytics partners. Previously, the policy described these practices in more general language. Under the revised terms, continued use of SoFi's website constitutes acceptance of these tracking and data-sharing practices unless the user actively makes selections in the Privacy Preference Center. You can use the preference center to opt out of optional tracking technologies, though strictly necessary cookies cannot be disabled.
View change record →The updated privacy notice explicitly discloses that SoFi uses pixels and tracking technologies to collect information about your actions and preferences, and shares this data with social media, advertising, and analytics partners. The revised consent interface distinguishes between strictly necessary cookies (which cannot be disabled) and optional cookies for performance and targeting purposes (which require affirmative consent). The terms state that if you do not make a selection, you agree to use of these technologies; you can opt out by toggling the button that appears to the right of each optional cookie category.
View change record →The updated terms establish a more permissive consent model for tracking technologies. Previously, the policy stated that users could 'choose not to allow some types of cookies' (opt-in structure). The revised language now states 'If you do not make a selection, you agree to our use of these technologies' (opt-out structure). This means that continued use of the website without affirmative rejection constitutes acceptance of cookies, pixels, and data sharing with advertising and analytics partners. The updated terms also explicitly disclose that SoFi shares collected information with 'social media, advertising, and analytics partners,' providing more specificity about data sharing destinations. You can decline the Privacy Preference Center or decline all optional tracking technologies through the updated preference settings.
View change record →Implements CCPA-compliant user experience controls that differentiate between authenticated and unauthenticated users for privacy option access.
View full change record →California residents can use the 'Your privacy options' link on SoFi's website to manage their data sharing preferences and submit requests to access, delete, or correct their personal information held by SoFi.
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When you use them, we'll validate your request by verifying your identity (for example, by confirming that you're signed in to your Google Account).
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Not be Discriminated Against by us for exercising your privacy rights.
"// When the user is unauthenticated, update the "Your privacy options" link in the footer to open the OneTrust privacy modal // instead of take the user to their SoFi privacy preferences in profile settingsExcerpt from SoFi's Privacy Notice
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The policy provides California residents with a mechanism to opt out of the sharing of their personal information for cross-context behavioral advertising and to exercise other CCPA/CPRA data subject rights, which are legally mandated entitlements under California law.
California residents can use the 'Your privacy options' link on SoFi's website to manage their data sharing preferences and submit requests to access, delete, or correct their personal information held by SoFi.
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