Snapchat shares your personal data — including identifiers, interests, and behavioural data — with advertisers and advertising partners to enable targeted advertising on and off the platform.
This analysis describes what Snapchat's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the operational framework for third-party data processing, defining the categories of service providers with access to user information and the functional purposes for which that access is granted. It creates a distinction between shared data categories (transaction and behavioral information used for service operations) and protected categories (private communications).
Snapchat's privacy policy now includes expanded language describing how the platform collects, processes, and shares user data. The updated policy discloses additional practices and operational procedures governing user information. Review of the specific added sentences is necessary to determine whether new data collection, retention, or sharing practices are described, or whether existing practices receive clarified disclosure.
View change record →Data about your identity, behaviour, and inferred interests is shared with external advertising partners, reducing your control over your personal information and enabling extensive third-party profiling.
How other platforms handle this
We do not share your personal data with any third-party advertisers or ad networks for their advertising except for: (i) hashed or device identifiers (to the extent they are personal data in some countries), (ii) with your separate permission (e.g., in a lead generation form) or (iii) data already v...
We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your personal information with busines...
We may share your information with third-party partners, including advertising and analytics companies, to help us understand how you use our services and to show you more relevant ads. These third parties may use cookies, web beacons, and other tracking technologies to collect information about you...
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Snapchat has changed this document before.
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"We share your information with our service providers, who process that information on our behalf. For example, we rely on such Service Providers to facilitate payments, measure and optimize the performance of ads, or protect the services. We do not share private communications with them.— Excerpt from Snapchat's Snapchat Privacy Policy
Under CCPA/CPRA, sharing personal data for cross-context behavioural advertising may constitute a 'sale' or 'sharing' requiring opt-out mechanisms; under GDPR, it requires a valid legal basis — typically consent — and may trigger Article 26 joint controller obligations with advertising partners.
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This provision establishes the operational framework for third-party data processing, defining the categories of service providers with access to user information and the functional purposes for which that access is granted. It creates a distinction between shared data categories (transaction and behavioral information used for service operations) and protected categories (private communications).
Data about your identity, behaviour, and inferred interests is shared with external advertising partners, reducing your control over your personal information and enabling extensive third-party profiling.
ConductAtlas has identified this type of provision across 28 platforms. See the full comparison.
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