This analysis describes what Snapchat's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Snapchat extracts data from the substance of user-posted media—not just metadata—to personalize what content users see.
Snapchat's privacy policy now includes expanded language describing how the platform collects, processes, and shares user data. The updated policy discloses additional practices and operational procedures governing user information. Review of the specific added sentences is necessary to determine whether new data collection, retention, or sharing practices are described, or whether existing practices receive clarified disclosure.
View change record →The subjects visible or audible in content you post may be analyzed by Snapchat and used to personalize the content shown to you.
How other platforms handle this
We may use your personal data to personalize your experience interacting with Content, including what Content we recommend, show, or don't show to you.
Where the law allows us to, we may use the content you and other users have posted for training or to help us to improve the way we filter content on our platform.
In accordance with applicable legal requirements, we may use your information to tailor and provide you with content and advertisements.
Monitoring
Snapchat has changed this document before.
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"Content information includes information based on the content of the image, video, or audio — so if you post a Spotlight of a basketball game, we may use that information to show you more content on Spotlight about basketball.— Excerpt from Snapchat's Snapchat Privacy Policy
We read the privacy policies and terms of service of 38 AI platforms. Here is what they say about training, retention, arbitration, and liability.
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Snapchat extracts data from the substance of user-posted media—not just metadata—to personalize what content users see.
The subjects visible or audible in content you post may be analyzed by Snapchat and used to personalize the content shown to you.
ConductAtlas has identified this type of provision across 280 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Snapchat.