Provision record
Snapchat · Snapchat Privacy Policy · View original document ↗

Content Analysis for Personalization

High confidence Common · 273 of 343 platforms

Key Facts · in the document’s own words

Does Snapchat use content of images, videos, or audio posted to show related content?
“Content information includes information based on the content of the image, video, or audio — so if you post a Spotlight of a basketball game, we may use that information to show you more content on Spotlight about basketball.”
Version CA-V-006633, captured Sept. 11, 2026 · live source ↗
Our reading, not the document’s words
Snapchat uses information based on the content of images, videos, or audio you post to show you more content related to the subjects identified in that content.
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This analysis describes what Snapchat's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Generated by a model from the captured document; not read by a person

Snapchat extracts data from the substance of user-posted media—not just metadata—to personalize what content users see.

Consumer impact (what this means for users)

Generated by a model from the captured document; not read by a person

The subjects visible or audible in content you post may be analyzed by Snapchat and used to personalize the content shown to you.

How other platforms handle this

Canva

We use information about you, information that we collect from within your account, information that you provide to our customer happiness team, and information about your interactions with the Service to resolve technical issues you experience with the Service.

Palantir

We use your Contact Data, Communication Data, Professional Data, Technical Data, Transaction Data, Training and Educational Data, Inferred Data and Contact Preferences to understand who may be interested...to personalize our communications with you...

Kling AI

We may also aggregate and/or de-identify your Data and may use such aggregate or de-identified information for any other purposes to the extent permitted under applicable law and not attempt to re-identify the information, unless required by law.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
Content information includes information based on the content of the image, video, or audio — so if you post a Spotlight of a basketball game, we may use that information to show you more content on Spotlight about basketball.

Excerpt from Snapchat's Privacy Policy

Provision details

Document information
Document
Snapchat Privacy Policy
Entity
Snapchat
Date stated by the document
Sept. 21, 2026
As printed in Snapchat’s text (version CA-V-006633), not a ConductAtlas date.
Tracking information
First captured by ConductAtlas
March 15, 2026
Text quoted from version
CA-V-006633, captured Sept. 11, 2026
Record ID
CA-P-024374
Document ID
CA-D-000102
Evidence Provenance
Source URL
Wayback Machine
Archived bytes SHA-256 (version CA-V-006633)
ecd3d6bba9f141493aec4448251ad542a6cbfbb0f3db5009a1490957254dc5a2
Analysis generated
May 10, 2026 14:35 UTC
Methodology
Evidence
✓ Excerpt found in version CA-V-006633, captured Sept. 11, 2026 (checked Oct. 5, 2026)
Citation Record
Entity: Snapchat
Document: Snapchat Privacy Policy
Record ID: CA-P-024374
Version: CA-V-006633
Captured: 2026-09-11 00:23:17 UTC
SHA-256: ecd3d6bba9f14149…
URL: https://conductatlas.com/platform/snapchat/snapchat-privacy-policy/provision/CA-P-024374/content-analysis-for-personalization/
Accessed: Oct. 25, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Categories

Other risks in this policy

Related Analysis

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Frequently Asked Questions

What does Snapchat's Content Analysis for Personalization clause do?

Snapchat extracts data from the substance of user-posted media—not just metadata—to personalize what content users see.

How does this clause affect you?

The subjects visible or audible in content you post may be analyzed by Snapchat and used to personalize the content shown to you.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 273 platforms. See the full comparison.

Is ConductAtlas affiliated with Snapchat?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Snapchat.