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This page describes what the document states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability may vary by jurisdiction. Methodology
“This includes linked third-party service data (information we get when you link your Snapchat account to another service), data from advertisers (information from advertisers, app developers, publishers, and other third parties to help target or measure the performance of ads)”
“For example, if you store something in Memories, we will keep it as long as you need it, but when you Chat with a friend, our systems are designed to delete Chats you send within 24 hours after your friend reads it (unless you've changed your default settings or decide to save it).”
“Content information includes information based on the content of the image, video, or audio — so if you post a Spotlight of a basketball game, we may use that information to show you more content on Spotlight about basketball.”
“if you watch barista content on Spotlight, talk to My AI about your favorite espresso machine, or save a lot of coffee-related Snaps in your Memories, we may highlight coffee shops on the Snap Map...”
“When you have enabled Family Center, we share information about the connected teen account to the parent or guardian to provide insight about how the account is used, for example, who your Friends are on Snapchat...”
“we keep information as long as you tell us to, and otherwise as long as we need it to provide our Services, or as required by law.”
This policy explains what information Snapchat collects about you, how it uses that information to personalize your experience and show you ads, and how long it keeps your data. Snapchat receives data about you from outside companies—not just what you share directly—and uses your activity across different parts of the app to build a picture of your interests. Your private messages to friends are not used for ads or personalization, and you can delete your account and some—but not all—of your information within the app.
This document establishes how Snapchat collects, uses, retains, and shares personal information across its Services. Snapchat collects data not only directly from users but also from advertisers, app developers, publishers, and other third parties for ad targeting and measurement. It uses information drawn from posted media content, cross-service activity inferences, and automated tagging to personalize user experiences, while explicitly carving out private communications from personalization and ad targeting. Retention is governed by user instruction, operational need, and legal obligation, with Chat deletion designed—but not guaranteed—to occur within 24 hours of being read. Users hold limited deletion rights covering some, but not all, in-app information, and personal data may be transferred to and processed in countries outside the user's residence.
Snapchat analyzes the content of images, videos, and audio you post, combines your activity across Spotlight, My AI, Memories, and other features to infer your interests, and uses data from third parties such as advertisers and publishers to target ads to you. Conversations you have with My AI are used to improve Snapchat's AI systems. Your private communications to friends are explicitly excluded from personalization and ad targeting. Chats are designed to delete within 24 hours of being read, but this does not apply if you or your friend have changed default settings or saved the Chat. You can delete your account and certain in-app content—including content in Memories, content shared with My AI, and Spotlight submissions—directly within the Services.
Which mapped governance frameworks each document engages, tied to the specific provisions that engage them.
4 important changes detected
8 versions captured · Latest change detected by ConductAtlas: October 2026
Snapchat restructured its privacy policy landing page in an update detected on August 19, 2026, with an effective date of September 21, 2026. The change removed 32 sentences of explanatory …
View change record →In an update detected on August 5, 2026, Snapchat reorganized its privacy policy navigation and structure, introducing a new policy hub that groups privacy, safety, transparency, and policy resources under …
View change record →“This includes linked third-party service data (information we get when you link your Snapchat account to another service), data from advertisers (information from advertisers, app developers, publishers, and other third parties to help target or measure the performance of ads)”
“For example, if you store something in Memories, we will keep it as long as you need it, but when you Chat with a friend, our systems are designed to delete Chats you send within 24 hours after your friend …”
“Content information includes information based on the content of the image, video, or audio — so if you post a Spotlight of a basketball game, we may use that information to show you more content on Spotlight about basketball.”
“if you watch barista content on Spotlight, talk to My AI about your favorite espresso machine, or save a lot of coffee-related Snaps in your Memories, we may highlight coffee shops on the Snap Map...”
“When you have enabled Family Center, we share information about the connected teen account to the parent or guardian to provide insight about how the account is used, for example, who your Friends are on Snapchat...”
“we keep information as long as you tell us to, and otherwise as long as we need it to provide our Services, or as required by law.”
“we may collect your personal information from, transfer it to, and store and process it in the United States or other countries outside of where you live.”
“our algorithms and machine learning models take into account the conversations Snapchatters are having with My AI to improve the responses from My AI.”
“we use information about you across different areas of the Services in order to add context to your Snapchat experience. For example, we automatically tag content with labels based on the content, your location, or the time of day.”
“If you want to delete your account, learn how here. You can also delete some information within our Services, like content you've saved to Memories, content you've shared with My AI, Spotlight submissions, and more.”
Every distinct legal provision identified in this document. Featured provisions appear above with analysis.
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