Snapchat Privacy Policy

This document is Snap Inc.'s global Privacy Policy governing data collection, use, and sharing across Snapchat, Bitmoji, Spectacles, and related services, with legal bases varying by jurisdiction including consent, legitimate interests, and contractual necessity under applicable frameworks. The policy states that Snap collects information users provide directly (name, phone number, email, payment data, messages, Snaps), information generated through use (location data, device identifiers, usage patterns, camera and microphone activity), and information from third parties including advertising partners and data brokers; the terms authorize use of this data for advertising, personalization, analytics, safety, and product development. Notably, the policy asserts broad collection of precise geolocation data, inferences about user interests derived from usage, and biometric-adjacent data through camera features such as Lenses, which may engage biometric privacy statutes in certain jurisdictions; the policy also discloses sharing personal data with advertising partners, measurement companies, and affiliates for targeted advertising purposes. The policy engages GDPR and UK GDPR for EU and UK residents, CCPA and CPRA for California residents, COPPA for users under 13, and additional regional frameworks including Brazil's LGPD and various national laws; Snap designates Snap Group Limited as the data controller for EEA and UK users and Snap Inc. for all other users, creating jurisdiction-specific compliance obligations. Material compliance considerations include the adequacy of consent mechanisms for minors given Snapchat's demographic profile, the robustness of data subject rights fulfillment processes, and the scope of third-party advertising data flows relative to GDPR's requirements for lawful basis and data minimization.