Snapchat Privacy Policy

This policy explains what information Snapchat collects about you, how it uses that information to personalize your experience and show you ads, and how long it keeps your data. Snapchat receives data about you from outside companies—not just what you share directly—and uses your activity across different parts of the app to build a picture of your interests. Your private messages to friends are not used for ads or personalization, and you can delete your account and some—but not all—of your information within the app.

This document establishes how Snapchat collects, uses, retains, and shares personal information across its Services. Snapchat collects data not only directly from users but also from advertisers, app developers, publishers, and other third parties for ad targeting and measurement. It uses information drawn from posted media content, cross-service activity inferences, and automated tagging to personalize user experiences, while explicitly carving out private communications from personalization and ad targeting. Retention is governed by user instruction, operational need, and legal obligation, with Chat deletion designed—but not guaranteed—to occur within 24 hours of being read. Users hold limited deletion rights covering some, but not all, in-app information, and personal data may be transferred to and processed in countries outside the user's residence.

Snapchat analyzes the content of images, videos, and audio you post, combines your activity across Spotlight, My AI, Memories, and other features to infer your interests, and uses data from third parties such as advertisers and publishers to target ads to you. Conversations you have with My AI are used to improve Snapchat's AI systems. Your private communications to friends are explicitly excluded from personalization and ad targeting. Chats are designed to delete within 24 hours of being read, but this does not apply if you or your friend have changed default settings or saved the Chat. You can delete your account and certain in-app content—including content in Memories, content shared with My AI, and Spotlight submissions—directly within the Services.