This analysis describes what Snapchat's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Snapchat's ad-targeting inputs are not limited to data users provide directly; external parties also supply data that shapes what ads users see.
Snapchat's privacy policy now includes expanded language describing how the platform collects, processes, and shares user data. The updated policy discloses additional practices and operational procedures governing user information. Review of the specific added sentences is necessary to determine whether new data collection, retention, or sharing practices are described, or whether existing practices receive clarified disclosure.
View change record →Information about you held by advertisers, app developers, publishers, or other third parties may be shared with Snapchat and used to target ads at you or evaluate ad performance.
How other platforms handle this
authorize ZipRecruiter to connect your account to the account of a "Connected Site" (e.g., Google, LinkedIn, Monster, Facebook or Twitter), we may be able to access information you have provided to the Connected Site...
telemetry information collected includes: (i) microservice settings, (ii) usage data and (iii) hardware environment.
Some of our ad partners may also enable us to collect similar data directly from their website or app by integrating our or our affiliates' advertising technology.
Monitoring
Snapchat has changed this document before.
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"data from advertisers (information from advertisers, app developers, publishers, and other third parties to help target or measure the performance of ads)— Excerpt from Snapchat's Snapchat Privacy Policy
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Snapchat's ad-targeting inputs are not limited to data users provide directly; external parties also supply data that shapes what ads users see.
Information about you held by advertisers, app developers, publishers, or other third parties may be shared with Snapchat and used to target ads at you or evaluate ad performance.
ConductAtlas has identified this type of provision across 300 platforms. See the full comparison.
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