This analysis describes what Snapchat's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes a tiered location data collection framework that operates based on device settings configuration. This permits the service to utilize location signals across multiple operational functions including content delivery, service personalization, and ad targeting.
Snapchat's privacy policy now includes expanded language describing how the platform collects, processes, and shares user data. The updated policy discloses additional practices and operational procedures governing user information. Review of the specific added sentences is necessary to determine whether new data collection, retention, or sharing practices are described, or whether existing practices receive clarified disclosure.
View change record →The terms authorize location data collection and use contingent on device settings. If precise location is enabled in device settings, Snapchat may collect exact location coordinates; if not enabled, only approximate location derived from IP address is collected. In both scenarios, the collected location data is used for service features, personalization, and advertising purposes.
How other platforms handle this
We automatically collect certain information from your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Service, we collect information about the individual web pages or products th...
Cookies are small data files that are commonly stored on your device when you access websites and online services. The text in a cookie contains a string of numbers and letters that may uniquely identify a device and can contain other information as well. This allows the web server to recognize your...
We and our third-party partners may use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our website and apps, including your browsing activity, device type, IP address, and referring URLs. We use this information to personalize your experien...
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"Depending on your device settings, we may collect information about your location. We derive approximate location from your IP address. If you have enabled precise location data in your device settings, we may collect exact location data. We use your location information, among other things, to provide features and content, personalize our services, and serve you relevant ads.— Excerpt from Snapchat's Snapchat Privacy Policy
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The provision establishes a tiered location data collection framework that operates based on device settings configuration. This permits the service to utilize location signals across multiple operational functions including content delivery, service personalization, and ad targeting.
The terms authorize location data collection and use contingent on device settings. If precise location is enabled in device settings, Snapchat may collect exact location coordinates; if not enabled, only approximate location derived from IP address is collected. In both scenarios, the collected location data is used for service features, personalization, and advertising purposes.
ConductAtlas has identified this type of provision across 3 platforms. See the full comparison.
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