This analysis describes what Snapchat's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes a tiered location data collection framework that operates based on device settings configuration. This permits the service to utilize location signals across multiple operational functions including content delivery, service personalization, and ad targeting.
Snapchat's privacy policy now includes expanded language describing how the platform collects, processes, and shares user data. The updated policy discloses additional practices and operational procedures governing user information. Review of the specific added sentences is necessary to determine whether new data collection, retention, or sharing practices are described, or whether existing practices receive clarified disclosure.
View change record →The terms authorize location data collection and use contingent on device settings. If precise location is enabled in device settings, Snapchat may collect exact location coordinates; if not enabled, only approximate location derived from IP address is collected. In both scenarios, the collected location data is used for service features, personalization, and advertising purposes.
How other platforms handle this
Geolocation data: Such as Global Positioning System ("GPS"), which we may collect with your consent if you have an account for financial Services, and IP-based geolocation data during your user experience or based on your mobile application settings. [...] If you agree to let us track your precise g...
We collect precise location data from your mobile device when you use our platform, including when the app is running in the foreground or background, to facilitate delivery services, improve our platform, and for other purposes described in this Privacy Policy. We treat precise geolocation as sensi...
We use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our website and Service, including your browser type, referring URL, pages visited, and time spent on pages. We may use this information to analyze trends, administer the site, track use...
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"Depending on your device settings, we may collect information about your location. We derive approximate location from your IP address. If you have enabled precise location data in your device settings, we may collect exact location data. We use your location information, among other things, to provide features and content, personalize our services, and serve you relevant ads.— Excerpt from Snapchat's Snapchat Privacy Policy
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The provision establishes a tiered location data collection framework that operates based on device settings configuration. This permits the service to utilize location signals across multiple operational functions including content delivery, service personalization, and ad targeting.
The terms authorize location data collection and use contingent on device settings. If precise location is enabled in device settings, Snapchat may collect exact location coordinates; if not enabled, only approximate location derived from IP address is collected. In both scenarios, the collected location data is used for service features, personalization, and advertising purposes.
ConductAtlas has identified this type of provision across 3 platforms. See the full comparison.
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