Snapchat shares your device identifiers, hashed email, and phone number with advertising networks and data analytics companies to target ads and measure their effectiveness.
This analysis describes what Snapchat's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Sharing device identifiers and contact information with advertising networks enables cross-platform tracking and profile-building that extends well beyond Snapchat itself.
Previous version had no excerpt; current version explicitly specifies types of identifiers shared (device ID, hashed email, phone number) and the business purposes for sharing.
View full change record →Your device ID, hashed contact details, and behavioral data may be shared with advertising partners who can link this information to other datasets, potentially enabling tracking of your activity across apps and websites beyond Snapchat.
How other platforms handle this
Protect us, our business, our users, and others, for example to enforce our terms of service, prevent spam or other unwanted communications, and investigate or protect against fraud
we may use, retain or share information with law enforcement or others in circumstances where a person's vital interests require protection, such as in the case of emergencies.
The types of third parties your information may be disclosed to include: our resellers and other sales and advertising partners, retailers, advertisers, ad agencies, advertising networks and platforms, information service providers, fraud monitoring and prevention providers, and publishers.
"We share information with advertising partners, including advertising networks, measurement companies, and data analytics companies. This sharing helps us show you relevant ads, understand ad effectiveness, and improve our advertising products. We may share identifiers such as your device ID, hashed email address, or phone number with these partners.Excerpt from Snapchat's Privacy Policy
(1) REGULATORY LANDSCAPE: This provision engages GDPR's requirements for lawful basis for data sharing with third parties, including the need for data processing agreements under Article 28 and potential joint controller arrangements under Article 26 …
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Sharing device identifiers and contact information with advertising networks enables cross-platform tracking and profile-building that extends well beyond Snapchat itself.
Your device ID, hashed contact details, and behavioral data may be shared with advertising partners who can link this information to other datasets, potentially enabling tracking of your activity across apps and websites beyond Snapchat.
ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.
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