Snapchat shares your device identifiers, hashed email, and phone number with advertising networks and data analytics companies to target ads and measure their effectiveness.
This analysis describes what Snapchat's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes the operational framework through which user data flows to third-party advertising infrastructure. It defines the categories of recipient organizations and specifies the business purposes that justify the data transfers.
Snapchat's privacy policy now includes expanded language describing how the platform collects, processes, and shares user data. The updated policy discloses additional practices and operational procedures governing user information. Review of the specific added sentences is necessary to determine whether new data collection, retention, or sharing practices are described, or whether existing practices receive clarified disclosure.
View change record →Your device ID, hashed contact details, and behavioral data may be shared with advertising partners who can link this information to other datasets, potentially enabling tracking of your activity across apps and websites beyond Snapchat.
How other platforms handle this
We may share your information with advertising partners to deliver personalized advertisements on third-party websites and applications. This includes sharing device identifiers, browsing activity on the Airbnb platform, and inferred interests with advertising networks and analytics providers to sho...
We do not share your personal data with any third-party advertisers or ad networks for their advertising except for: (i) hashed or device identifiers (to the extent they are personal data in some countries), (ii) with your separate permission (e.g., in a lead generation form) or (iii) data already v...
Zoom may share personal data with third-party advertising partners and analytics providers to deliver targeted advertising and measure the effectiveness of advertising campaigns. This may include sharing identifiers, device information, and behavioral data with partners such as advertising networks.
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"We share information with advertising partners, including advertising networks, measurement companies, and data analytics companies. This sharing helps us show you relevant ads, understand ad effectiveness, and improve our advertising products. We may share identifiers such as your device ID, hashed email address, or phone number with these partners.— Excerpt from Snapchat's Snapchat Privacy Policy
(1) REGULATORY LANDSCAPE: This provision engages GDPR's requirements for lawful basis for data sharing with third parties, including the need for data processing agreements under Article 28 and potential joint controller arrangements under Article 26 where partners also determine purposes. CCPA and CPRA treat sharing personal data with advertising partners for cross-context behavioral advertising as a 'sale' or 'sharing' triggering opt-out rights. The FTC Act prohibits unfair or deceptive practices in data sharing disclosures. (2) GOVERNANCE EXPOSURE: High. Sharing device identifiers and hashed contact information with advertising networks is a well-established practice but carries elevated regulatory risk given FTC enforcement trends and CPRA's expanded definition of 'sharing.' The policy's disclosure of this practice is relatively clear, but the breadth of the partner ecosystem and the types of identifiers shared warrant close scrutiny. (3) JURISDICTION FLAGS: California residents have a CPRA right to opt out of 'sharing' personal data for cross-context behavioral advertising; Snap must provide a 'Do Not Sell or Share My Personal Information' mechanism. EU/EEA users require consent for behavioral advertising under GDPR and ePrivacy Directive requirements. UK users are subject to UK GDPR and ICO guidance on cookie and tracking technologies. (4) CONTRACT AND VENDOR IMPLICATIONS: Each advertising partner receiving personal data must be covered by a data processing agreement or appropriate controller-to-controller terms; legal teams should assess whether Snap's standard advertiser agreements satisfy GDPR Article 28 and CPRA contractual requirements. The use of hashed identifiers does not eliminate re-identification risk, and partners receiving such data should be contractually prohibited from re-identification. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should verify that the opt-out mechanism for advertising data sharing is prominently accessible, test that it is operationally effective, and confirm that Snap's advertising partner list is current and reflected in data processing records. EU teams should assess whether consent management platform flows adequately capture user consent for advertising data flows.
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The provision establishes the operational framework through which user data flows to third-party advertising infrastructure. It defines the categories of recipient organizations and specifies the business purposes that justify the data transfers.
Your device ID, hashed contact details, and behavioral data may be shared with advertising partners who can link this information to other datasets, potentially enabling tracking of your activity across apps and websites beyond Snapchat.
ConductAtlas has identified this type of provision across 1 platforms. See the full comparison.
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