This analysis describes what Snapchat's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the operational framework for Snapchat's targeted advertising system by authorizing data pooling and exchange with multiple advertising partners. The clause defines the scope of data sharing necessary for the platform's ad delivery and measurement infrastructure.
Snapchat's privacy policy now includes expanded language describing how the platform collects, processes, and shares user data. The updated policy discloses additional practices and operational procedures governing user information. Review of the specific added sentences is necessary to determine whether new data collection, retention, or sharing practices are described, or whether existing practices receive clarified disclosure.
View change record →Under this provision, user data collected by Snapchat is combined with third-party advertising partner data to determine ad targeting, and identifiers are shared bidirectionally between Snapchat and advertising partners. Users operating under these terms have their interest, location, and demographic information integrated into advertising partner datasets for ad personalization and campaign analytics.
How other platforms handle this
We do not share your personal data with any third-party advertisers or ad networks for their advertising except for: (i) hashed or device identifiers (to the extent they are personal data in some countries), (ii) with your separate permission (e.g., in a lead generation form) or (iii) data already v...
We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your personal information with busines...
We may share your information with third-party partners, including advertising and analytics companies, to help us understand how you use our services and to show you more relevant ads. These third parties may use cookies, web beacons, and other tracking technologies to collect information about you...
Monitoring
Snapchat has changed this document before.
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"We may use the information we collect about you — including information about your interests, age group, and location — along with information from our advertising partners and other third parties to show you ads that we think will be most relevant to you. Our advertising partners may share information with us, such as cookie identifiers, mobile device identifiers, or email addresses, which we may use to help show you ads or to help measure the effectiveness of advertising campaigns. We also share certain information with advertising partners, such as hashed email addresses or mobile device identifiers.— Excerpt from Snapchat's Snapchat Privacy Policy
ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
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This provision establishes the operational framework for Snapchat's targeted advertising system by authorizing data pooling and exchange with multiple advertising partners. The clause defines the scope of data sharing necessary for the platform's ad delivery and measurement infrastructure.
Under this provision, user data collected by Snapchat is combined with third-party advertising partner data to determine ad targeting, and identifiers are shared bidirectionally between Snapchat and advertising partners. Users operating under these terms have their interest, location, and demographic information integrated into advertising partner datasets for ad personalization and campaign analytics.
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