Provision record
Snapchat · Snapchat Privacy Policy · View original document ↗

Friend Activity Used for Personalization

Medium severity Explicit document language Common · 279 of 352 platforms
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This analysis describes what Snapchat's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

Recent Activity

This document changed recently

Medium Apr 19, 2026

Snapchat's privacy policy now includes expanded language describing how the platform collects, processes, and shares user data. The updated policy discloses additional practices and operational procedures governing user information. Review of the specific added sentences is necessary to determine whether new data collection, retention, or sharing practices are described, or whether existing practices receive clarified disclosure.

View change record →

Clause Stability Stable

0
Changes
4
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 3333 other provisions on other platforms.

How other platforms handle this

Glassdoor Medium

We may use your searches and other activities on and off our services (including activities conducted on our affiliates' services or your interactions with ads) to personalize your experience and the jobs we show and recommend to you.

Lyft Medium

Find and prevent fraud; and Block and remove unsafe or fraudulent users from the Lyft Platform.

Square Medium

we may use this information to make it easier for you to find the people you want to send payments to, for account and identity verification and fraud prevention purposes, to reduce the risk you will send payments to the wrong person, or to provide other personalized services.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
Personalization also includes tailoring your experience based on who you interact with most and what your friends are doing, including showing you content your friends create, like, or enjoy on Spotlight

Excerpt from Snapchat's Privacy Policy

Applicable regulations

EU AI Act
European Union
BIPA
Illinois, USA
CCPA/CPRA
California, USA
COPPA
United States Federal
Colorado AI Act
US-CO
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
UK GDPR
United Kingdom

Provision details

Document information
Document
Snapchat Privacy Policy
Entity
Snapchat
Document last updated
May 5, 2026
Tracking information
First tracked
May 10, 2026
Last verified
May 10, 2026
Record ID
CA-P-024422
Document ID
CA-D-00102
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
a616132c9be52e54b3ade183f71c87a884292fe0724d7a8941dbf2a56761b5a4
Analysis generated
May 10, 2026 14:35 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Snapchat
Document: Snapchat Privacy Policy
Record ID: CA-P-024422
Captured: 2026-05-10 14:35:50 UTC
SHA-256: a616132c9be52e54…
URL: https://conductatlas.com/platform/snapchat/snapchat-privacy-policy/provision/CA-P-024422/friend-activity-used-for-personalization/
Accessed: Aug. 6, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Frequently Asked Questions

What does Snapchat's Friend Activity Used for Personalization clause do?

The clause states: “Personalization also includes tailoring your experience based on who you interact with most and what your friends are doing, including showing you content your friends create, like, or enjoy on Spotlight”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.

Is ConductAtlas affiliated with Snapchat?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Snapchat.