The agreement grants Twilio a license to use the customer's name, logo, and use-case description in public-facing materials, including the Twilio website, investor earnings releases and calls, and marketing materials, subject only to trademark guidelines the customer expressly provides.
This analysis describes what Segment's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes Twilio to reference customers publicly in investor and marketing contexts without requiring case-by-case approval, unless the customer proactively provides trademark usage guidelines. Customers who do not expressly provide such guidelines have limited contractual basis to restrict Twilio's use of their marks.
The updated terms establish a binding arbitration requirement for users domiciled or registered in Mexico, replacing prior dispute resolution procedures. Under the revised Section 10.5, Mexico-domiciled users must first engage in good faith negotiations with Segment for up to 30 days, and if unresolved, disputes proceed to binding arbitration administered by the Centro de Arbitraje de México (CAM) in Mexico City before a sole arbitrator, with both parties splitting arbitration costs. Additionally, the agreement now explicitly carves out Mexico's Federal Consumer Protection Law (Ley Federal de Protección al Consumidor), stating it does not apply to this commercial agreement. Mexico users also face a new obligation to comply with anti-money laundering and anti-corruption requirements under applicable Mexican law.
View change record →Segment's updated terms now apply Japan-specific dispute resolution, verification, and tax requirements to customers domiciled or registered in Japan. The agreement now states that arbitration proceedings for Japanese customers will take place in Mexico City, Japan (implied Tokyo venue under the new Japan section), conducted in English. Japanese customers may be required to submit government-issued ID documents and complete verification processes as required under applicable Japanese law, including the Act on Prevention of Transfer of Criminal Proceeds and the Telecommunications Business Act. All fees are payable in Japanese Yen, and taxes will include Japanese consumption tax. Intellectual property rights now incorporate Japanese Copyright Act provisions. You can review the specific verification requirements by contacting Segment or reviewing the applicable service section.
View change record →Under this clause, business customers who do not proactively supply trademark usage guidelines to Twilio grant Twilio broad discretion to display their name, logo, and use-case descriptions in public and investor-facing materials for the duration of the agreement.
Cross-platform context
See how other platforms handle Trademark and Marketing Use Authorization and similar clauses.
Compare across platforms →"You grant Twilio the right to use and display your name, logo, and a description of your use case(s) on Twilio's website, in earnings releases and calls, and in marketing and promotional materials, subject to your standard trademark usage guidelines that you expressly provide to Twilio.Excerpt from Segment's Terms of Service
REGULATORY LANDSCAPE: This provision engages trademark law in applicable jurisdictions, including the Lanham Act in the United States, which governs the use of marks in commerce.
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This provision authorizes Twilio to reference customers publicly in investor and marketing contexts without requiring case-by-case approval, unless the customer proactively provides trademark usage guidelines. Customers who do not expressly provide such guidelines have limited contractual basis to restrict Twilio's use of their marks.
Under this clause, business customers who do not proactively supply trademark usage guidelines to Twilio grant Twilio broad discretion to display their name, logo, and use-case descriptions in public and investor-facing materials for the duration of the agreement.
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