This analysis describes what Segment's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The deployment of Google Tag Manager enables Segment to systematically collect, organize, and transmit user interaction data to Google and potentially other third-party analytics and advertising services. This infrastructure serves as the operational foundation for the data collection and distribution practices described in Segment's privacy policy.
The updated terms establish clearer disclosure of how Segment transfers personal data internationally. Segment now explicitly certifies its compliance with the EU-U.S. Data Privacy Framework, UK Extension, and Swiss-U.S. Data Privacy Framework, and states that these DPF Principles take precedence if they conflict with other policy terms. The updated policy also adds specific rights allowing you to opt out of: (i) disclosure of your personal data to third parties other than service providers acting under Segment's instructions, or (ii) use of your personal data for purposes materially different from the original purpose or your subsequent authorization. You can exercise these rights by contacting privacy@twilio.com.
View change record →Users whose activity occurs on websites where Segment deploys this tracking code will have interaction data collected and processed through Google's tag management system. The provision establishes the technical pathway through which Segment shares behavioral data with Google and affiliated partners as authorized by their privacy policy.
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"(function (w, d, s, l, i) { w[l] = w[l] || []; w[l].push({ "gtm.start": new Date().getTime(), event: "gtm.js" }); var f = d.getElementsByTagName(s)[0], j = d.createElement(s), dl = l != "dataLayer" ? "&l=" + l : ""; j.async = true; j.src = "https://www.googletagmanager.com/gtm.js?id=" + i + dl; ... })(window, document, "script", "dataLayer", 'GTM-5JLZ694');— Excerpt from Segment's Segment Privacy Policy
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The deployment of Google Tag Manager enables Segment to systematically collect, organize, and transmit user interaction data to Google and potentially other third-party analytics and advertising services. This infrastructure serves as the operational foundation for the data collection and distribution practices described in Segment's privacy policy.
Users whose activity occurs on websites where Segment deploys this tracking code will have interaction data collected and processed through Google's tag management system. The provision establishes the technical pathway through which Segment shares behavioral data with Google and affiliated partners as authorized by their privacy policy.
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