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The provision describes Segment's operational procedure for handling personally identifiable email information that may be unintentionally transmitted through URL parameters. By implementing automated redaction at the collection point, the mechanism limits the scope of email PII that enters Segment's data processing infrastructure.
The updated terms establish clearer disclosure of how Segment transfers personal data internationally. Segment now explicitly certifies its compliance with the EU-U.S. Data Privacy Framework, UK Extension, and Swiss-U.S. Data Privacy Framework, and states that these DPF Principles take precedence if they conflict with other policy terms. The updated policy also adds specific rights allowing you to opt out of: (i) disclosure of your personal data to third parties other than service providers acting under Segment's instructions, or (ii) use of your personal data for purposes materially different from the original purpose or your subsequent authorization. You can exercise these rights by contacting privacy@twilio.com.
View change record →Under this clause, email addresses embedded in URL parameters are automatically detected and replaced with redaction tokens during data ingestion. Users do not need to take action to activate this redaction—the mechanism operates automatically on collected data.
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"var _C = { REDACTION_COPY: { EMAIL: "EMAIL_REDACTED" } }; ... emailRegex = /(([^<>()\[\]\\.,;:\s@"%]+(\.[ ^<>()\[\]\\.,;:\s@"%]+)*)|(".+"))(@|%40)(...)/ ... urlParams = urlParams.map(function (b) { return b.map(function (a) { _redactedValue = decodeURIComponent(a).replace(emailRegex, _C.REDACTION_COPY.EMAIL); return _redactedValue === _C.REDACTION_COPY.EMAIL ? _redactedValue : a; }); }); ... dataLayer.push({ event: "piiRedacted" });— Excerpt from Segment's Segment Privacy Policy
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The provision describes Segment's operational procedure for handling personally identifiable email information that may be unintentionally transmitted through URL parameters. By implementing automated redaction at the collection point, the mechanism limits the scope of email PII that enters Segment's data processing infrastructure.
Under this clause, email addresses embedded in URL parameters are automatically detected and replaced with redaction tokens during data ingestion. Users do not need to take action to activate this redaction—the mechanism operates automatically on collected data.
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