This analysis describes what Segment's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The deployment establishes a technical integration that routes user behavioral data through Adobe's systems, enabling Segment to instrument analytics tracking and support downstream marketing and measurement operations across connected services.
The updated terms establish clearer disclosure of how Segment transfers personal data internationally. Segment now explicitly certifies its compliance with the EU-U.S. Data Privacy Framework, UK Extension, and Swiss-U.S. Data Privacy Framework, and states that these DPF Principles take precedence if they conflict with other policy terms. The updated policy also adds specific rights allowing you to opt out of: (i) disclosure of your personal data to third parties other than service providers acting under Segment's instructions, or (ii) use of your personal data for purposes materially different from the original purpose or your subsequent authorization. You can exercise these rights by contacting privacy@twilio.com.
View change record →By continuing to use Segment's service, users' interaction data is collected and transmitted to Adobe systems via this deployed script, subject to both Segment's and Adobe's respective data handling practices as described in their privacy policies.
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"<script src="https://assets.adobedtm.com/a62564f453ce/b1b9d7ec982b/launch-29605e749a31.min.js" async></script>— Excerpt from Segment's Segment Privacy Policy
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The deployment establishes a technical integration that routes user behavioral data through Adobe's systems, enabling Segment to instrument analytics tracking and support downstream marketing and measurement operations across connected services.
By continuing to use Segment's service, users' interaction data is collected and transmitted to Adobe systems via this deployed script, subject to both Segment's and Adobe's respective data handling practices as described in their privacy policies.
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