Samsung shares your personal data with a range of outside companies, including advertisers and analytics firms, some of whom may use your information to show you targeted ads independent of Samsung.
This analysis describes what Samsung's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
When third parties use your data for their own purposes — not just to help Samsung — they are operating independently and may have different privacy policies, creating a loss of control over your personal information that is difficult to reverse.
Your Samsung usage data — including what apps you use, what you watch, and where you go — may be shared with advertising and analytics companies that then use it to target you with ads across the internet, not just within Samsung's platforms.
How other platforms handle this
We may share your personal information with third party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service and marketing assistance. We may also share information with advertising and analyt...
We receive some of the data mentioned above from third parties. The below table describes the categories of those third parties. If you connect your Spotify account to a third party application, service or device, we may collect and use information from them. This collection is to make the integrati...
We may share your information with third-party advertising partners to provide you with targeted advertising. We also work with third-party analytics providers who help us understand how users interact with our Services. These third parties may use cookies, web beacons, and similar tracking technolo...
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"We may share your personal information with third parties, including advertising partners, analytics providers, and service providers who perform services on our behalf. We may also share information with business partners with whom we jointly offer products or services. These third parties may use your information for their own purposes, including to show you targeted advertising.— Excerpt from Samsung's Samsung Privacy Policy
REGULATORY FRAMEWORK: CCPA/CPRA (Cal. Civ. Code §1798.140(ad)) defines 'sharing' broadly to include disclosure of personal information to a third party for cross-context behavioral advertising, regardless of monetary consideration, triggering opt-out rights under §1798.120. GDPR Art. 6 and Art. 28 require a legal basis for each sharing relationship and data processing agreements with all processors; while this is a US policy, Samsung's global operations create extraterritorial GDPR exposure. FTC Act Section 5 prohibits deceptive statements about data sharing. The DAA (Digital Advertising Alliance) Self-Regulatory Principles apply to interest-based advertising and create industry standard benchmarks against which Samsung's practices will be assessed.
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When third parties use your data for their own purposes — not just to help Samsung — they are operating independently and may have different privacy policies, creating a loss of control over your personal information that is difficult to reverse.
Your Samsung usage data — including what apps you use, what you watch, and where you go — may be shared with advertising and analytics companies that then use it to target you with ads across the internet, not just within Samsung's platforms.
ConductAtlas has identified this type of provision across 2 platforms. See the full comparison.
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