Breadth of Data Sharing Categories

What it is

Salesforce lists twelve distinct categories of third parties with whom your personal data may be shared, ranging from service providers and affiliates to event sponsors, AppExchange partners, and public authorities.

Why it matters (compliance & governance perspective)

The breadth of sharing categories means your personal data may reach a wide range of organizations beyond Salesforce itself. Understanding which categories are most likely to apply to your interactions helps you assess the real scope of data distribution.

Consumer impact (what this means for users)

Your personal data may be shared with a wide variety of third parties depending on how you interact with Salesforce, including event sponsors if you register for Salesforce events and AppExchange partners if you use Salesforce's app marketplace. Reviewing the full Privacy Statement's detailed descriptions of each category can help you understand what controls, if any, are available for specific sharing scenarios.

What you can do

Institutional analysis (Compliance & governance intelligence)

REGULATORY LANDSCAPE: Each sharing category creates distinct regulatory considerations. Sharing with public authorities engages law enforcement disclosure frameworks and transparency reporting obligations. Sharing in connection with corporate transactions (mergers, acquisitions) engages GDPR Article 6 legal basis requirements for new processing purposes. Sharing with Tableau third-party accounts reflects product-specific integrations that may involve separate terms. CCPA requires that the categories of third parties with whom personal information is shared be disclosed, which this provision addresses. GOVERNANCE EXPOSURE: Medium. The breadth of the list is not unusual for a company of Salesforce's scale and product diversity, but each category requires its own legal basis under GDPR and, for California residents, must be accurately reflected in the CCPA-required categories of disclosure. The inclusion of 'event sponsors' as a sharing category is notable because event registration data may be shared with sponsors beyond what attendees typically expect. JURISDICTION FLAGS: EU users have GDPR rights to know the specific recipients or categories of recipients of their data, which the full Privacy Statement is expected to address in more detail. California residents have CCPA rights to know the categories of third parties and can opt out of sale or sharing. The 'corporate transaction' category warrants particular attention in the event of a Salesforce acquisition, as it permits data transfer to new ownership. CONTRACT AND VENDOR IMPLICATIONS: Enterprise customers should review whether their employees' or end-users' data could be included in any of these sharing categories through their Salesforce engagements. The AppExchange partner sharing category is particularly relevant for enterprises that have deployed third-party apps within their Salesforce environment. COMPLIANCE CONSIDERATIONS: Legal teams should map which sharing categories apply to their organization's data and assess whether appropriate data processing agreements are in place with each category of recipient. The event sponsor sharing category should be reviewed against employee data use policies if employer data is captured at Salesforce events. Corporate transaction disclosures should be addressed in data retention and transfer protocols.

Applicable agencies

Applicable regulations

Provision details

Other risks in this policy

• Processor Carve-Out from Privacy Statement Scope medium
• Advertising Data Sharing and Opt-Out Right medium
• Minor Data Opt-In Requirement medium
• International Data Transfers and Data Privacy Framework medium
• Data Subject Rights Framework medium
• Third-Party Dispute Resolution and Supervisory Authority Complaint Rights low

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