This analysis describes what Rumble's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Users' Personal Information can change hands to an entirely different corporate entity—potentially with different privacy practices—without the user's separate consent at the time of transfer.
Interpretive note: The word 'proposed' modifies 'transaction', which may mean transfer can occur at the proposal stage rather than only upon completion. This nuance is not resolved in the excerpt.
The updated policy modifies the language governing notification of Personal Information disclosure. The prior version stated that Rumble 'will attempt to notify you before we disclose your Personal Information,' whereas the revised language states the company 'may attempt to notify you.' This shifts the provision from an asserted commitment to attempt notification toward a discretionary authorization to do so when permitted by law. Under the revised terms, notification attempts are now framed as optional rather than intended.
View change record →Readers' Personal Information is not necessarily retained solely by Rumble; it may be transferred to a successor or acquiring entity in the event of a qualifying business transaction.
How other platforms handle this
If we're involved in a reorganization, merger, acquisition, sale of some or all of our assets or other business transaction, depending on the circumstances, we may disclose any of the information described in Section 2 above...
we may share data between our affiliates for the safety and security of our users and may take necessary actions if we believe you have violated these Terms, including banning you from our Services and/or our affiliates' services...
Whenever we transfer personal data internationally, we use tools and transfer agreements to: make sure the data transfer complies with applicable law; and help to give your data the same level of protection as it has in the EU...
"In the event that Rumble goes through a business transition, such as a corporate divestiture, merger, acquisition...your Personal Information may be sold, divested, assigned, shared, or otherwise transferred in connection with the proposed transaction.Excerpt from Rumble's Privacy Policy
ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
Your genetic data may be transferred to a new owner as a business asset. Here is what the Terms of Service actually say and what you can do right now.
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
Users' Personal Information can change hands to an entirely different corporate entity—potentially with different privacy practices—without the user's separate consent at the time of transfer.
Readers' Personal Information is not necessarily retained solely by Rumble; it may be transferred to a successor or acquiring entity in the event of a qualifying business transaction.
ConductAtlas has identified this type of provision across 287 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Rumble.