Roblox now explicitly permits advertisements, both personalized and non-personalized, to be shown to all users on the platform, including children and teenagers.
This analysis describes what Roblox's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision operationalizes Roblox's commercial content moderation structure by establishing that ad placement extends across the user base without age-based restrictions on ad eligibility, while creating separate delivery mechanisms for personalized versus non-personalized advertising based on user classification.
Interpretive note: The document distinguishes between personalized and non-personalized ads but does not fully specify in the summary language what data is used for personalization or the precise consent mechanism for minor users; the full Privacy Policy and regional appendices govern these details.
The updated Terms of Use incorporate previously separate AI tool disclosures and advertising policies directly into the main user and creator agreement sections. The document now includes regional appendices addressing compliance requirements for the EU/EEA, UK, Australia, China, Japan, and Vietnam, which may apply different terms or restrictions based on your location. The restructuring removes the standalone change summary that previously explained these updates in plain language, relocating that information throughout the terms document itself.
View change record →Children and teenagers using Roblox may now be shown advertisements within the platform, including potentially personalized ads based on their data, which raises questions about the adequacy of consent and parental controls for minor users.
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"We are making changes to our Terms of Use and Privacy Policy to better moderate commercial content in experiences and permit ads to all users on the platform. We added language clarifying who can see personalized and non-personalized ads on Roblox.Excerpt from Roblox's Terms of Use
REGULATORY LANDSCAPE: This provision most directly engages COPPA, which restricts the collection and use of personal information from children under 13 for behavioral advertising without verifiable parental consent.
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Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The provision operationalizes Roblox's commercial content moderation structure by establishing that ad placement extends across the user base without age-based restrictions on ad eligibility, while creating separate delivery mechanisms for personalized versus non-personalized advertising based on user classification.
Children and teenagers using Roblox may now be shown advertisements within the platform, including potentially personalized ads based on their data, which raises questions about the adequacy of consent and parental controls for minor users.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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