This analysis describes what Roblox's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision operationalizes jurisdictional privacy rights by establishing a formal mechanism for users to request data-related actions and specifying the channels through which Roblox will receive and process such requests. This creates procedural obligations for the entity to respond to and act on valid requests within applicable regulatory timeframes.
The updated policy restricts personalized advertising based on age. Users under 18 will see only nonpersonalized ads on the platform, while users 18 and older may see personalized ads if they provide consent where required. The revised language also removes the previous statement that the platform collects personal information from under-13 accounts for advertising purposes, clarifying that such data is not used for marketing. Users 18 or older can control whether they see personalized ads through Roblox account settings.
View change record →The updated policy adds explicit language disclosing that Roblox collects persistent identifiers (IP addresses and unique device identifiers) from all users, including children, for purposes including account authentication, ad frequency capping, network communications, and security. The policy states Roblox implements technical, contractual, and other measures to ensure these identifiers are not used for purposes outside the listed scope. This represents a clarification and formalization of practices rather than a change to what data is collected, but it does establish contractual limits on how that data may be used. You can review the full updated Privacy Policy to understand which persistent identifiers are collected and the specific operational purposes for which they are retained.
View change record →The updated policy clarifies that parent email addresses constitute the only personal information collected from child accounts under COPPA, rather than listing persistent identifiers. The policy now states that personalized ads are not enabled until age 18, rather than leaving this ambiguous when a child turns 13. These clarifications affect how parents and children understand what data Roblox collects and when advertising becomes personalized; however, the underlying data practices do not appear to have changed operationally. The policy removed detailed descriptions of collection purposes (such as internal operations), which means parents now have less granular explanation of data uses, though stated practices remain.
View change record →The clause establishes that users have the ability to submit requests for data access, modification, deletion, and opt-out actions through designated company channels. The specific rights available and their scope are contingent on the user's jurisdiction of residence.
How other platforms handle this
If you are located in the European Economic Area, Switzerland, or the United Kingdom, you have the right to access, correct, or erase your personal data; the right to restrict or object to our processing of your personal data; the right to data portability; and, where our processing is based on your...
Depending on where you are located, you may have certain rights regarding your personal information, including the right to access, correct, delete, or restrict processing of your personal information, the right to data portability, and the right to object to or withdraw consent for certain processi...
For individuals in the United States, please also refer to our Notice For Individuals Residing In Certain US States below and the Consumer Health Data Policy.
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"Depending on where you live, you may have certain rights regarding your personal information, including the right to access, correct, delete, or port your personal information, the right to restrict or object to our processing of your personal information, and the right to opt out of the sale or sharing of your personal information or the use of your personal information for targeted advertising. You can exercise these rights by visiting our Privacy page at roblox.com/privacy or by contacting us at privacy@roblox.com.— Excerpt from Roblox's Roblox Privacy and Cookie Policy
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The provision operationalizes jurisdictional privacy rights by establishing a formal mechanism for users to request data-related actions and specifying the channels through which Roblox will receive and process such requests. This creates procedural obligations for the entity to respond to and act on valid requests within applicable regulatory timeframes.
The clause establishes that users have the ability to submit requests for data access, modification, deletion, and opt-out actions through designated company channels. The specific rights available and their scope are contingent on the user's jurisdiction of residence.
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