Shopify shares your personal data with advertising and analytics companies to help run its marketing, and those companies receive access to your information for those purposes.
This analysis describes what Shopify's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The policy authorizes disclosure of personal data including behavioral, device, and contact information to advertising and analytics vendors, which may involve cross-platform tracking and audience profiling activities.
Interpretive note: Whether advertising vendor relationships constitute service provider arrangements or sales and sharing of personal information under CPRA depends on specific contractual terms and data use practices not fully disclosed in the policy.
Personal information including identifiers, browsing activity, and device data may be shared with advertising and analytics vendors under this provision, potentially enabling cross-site profiling or targeted advertising based on activity across Shopify-powered stores.
How other platforms handle this
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We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance. We may also share your personal information with busines...
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"We share information with third parties who help us operate our business, including to assist us with marketing campaigns, advertising, analytics and research. These service providers are given access to your information as reasonably necessary to perform these tasks on our behalf and are obligated not to disclose or use it for other purposes.— Excerpt from Shopify's Shopify Privacy Policy
1. REGULATORY LANDSCAPE: This provision implicates GDPR Article 6 legitimate interests and consent requirements for advertising-related processing, the ePrivacy Directive regarding cookie-based advertising tracking, and CCPA and CPRA provisions regarding the sale and sharing of personal information for cross-context behavioral advertising. The FTC and California Privacy Protection Agency are the primary enforcement authorities. 2. GOVERNANCE EXPOSURE: Medium. The characterization of advertising vendors as service providers who are prohibited from using data for other purposes may warrant scrutiny, as advertising technology relationships sometimes involve data uses that exceed the service provider definition under CPRA, which could affect whether this constitutes a sale or sharing of personal information. 3. JURISDICTION FLAGS: California residents have CPRA rights to opt out of sharing personal information for cross-context behavioral advertising. EU and EEA users have consent rights under GDPR and the ePrivacy Directive that may limit this data sharing absent affirmative consent. 4. CONTRACT AND VENDOR IMPLICATIONS: Merchants integrating Shopify should assess whether data flows from their storefronts to Shopify's advertising partners implicate their own CCPA service provider agreements and whether appropriate contractual restrictions are in place. 5. COMPLIANCE CONSIDERATIONS: Legal teams should audit whether advertising technology vendors receiving data under this provision have signed contracts that meet CPRA service provider requirements and GDPR data processing agreement requirements, and whether consent is appropriately obtained before advertising-related tracking is activated.
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The policy authorizes disclosure of personal data including behavioral, device, and contact information to advertising and analytics vendors, which may involve cross-platform tracking and audience profiling activities.
Personal information including identifiers, browsing activity, and device data may be shared with advertising and analytics vendors under this provision, potentially enabling cross-site profiling or targeted advertising based on activity across Shopify-powered stores.
ConductAtlas has identified this type of provision across 5 platforms. See the full comparison.
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