Mixpanel shares personal data including identifiers and behavioral information with outside companies that provide advertising, analytics, and marketing services on Mixpanel's behalf.
This analysis describes what Mixpanel's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes disclosure of personal data to advertising and analytics third parties, which may result in your behavioral data being used to inform targeted advertising outside of Mixpanel's own platform.
The policy authorizes sharing of identifiers, behavioral data, and usage information with advertising and analytics vendors; California residents have the right to opt out of the sale or sharing of personal information for cross-context behavioral advertising under CCPA/CPRA.
How other platforms handle this
We use cookies, web beacons, and other tracking technologies to collect information about your browsing activities on our website. We may use third-party analytics providers such as Google Analytics to help us understand how users interact with our website. We may also work with third-party advertis...
We share information with third parties who help us operate our business, including to assist us with marketing campaigns, advertising, analytics and research. These service providers are given access to your information as reasonably necessary to perform these tasks on our behalf and are obligated ...
There is certain information that we collect automatically from your use of our online Services and from your device(s) used to access those Services, for example by using the types of technologies discussed in the 'Online Analytics' section below. This information includes your IP address, page vie...
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"We may share your personal information with third-party vendors and service providers that perform services on our behalf, such as web hosting, email delivery, analytics, marketing, advertising, payment processing, customer support, and data enrichment services. We may share your information with advertising and analytics partners to help us understand how you use our Service and to target advertising.— Excerpt from Mixpanel's Mixpanel Privacy Statement
1) REGULATORY LANDSCAPE: Sharing personal data with advertising and analytics vendors engages GDPR's requirements for lawful basis (Article 6) and, where cookies or device identifiers are involved, the ePrivacy Directive. Under CCPA/CPRA, sharing personal data with advertising partners for cross-context behavioral advertising may constitute 'sharing' subject to opt-out rights, enforceable by the California Privacy Protection Agency and California Attorney General. The FTC has authority over deceptive data sharing practices under Section 5 of the FTC Act. 2) GOVERNANCE EXPOSURE: Medium. The breadth of the vendor sharing authorization requires that organizations deploying Mixpanel assess whether their own privacy notices accurately reflect downstream advertising data flows. For EU deployments, each advertising or analytics vendor receiving personal data must be covered by an appropriate transfer mechanism if located outside the EEA. 3) JURISDICTION FLAGS: EU and UK users are protected by GDPR and UK GDPR consent requirements for advertising-related data sharing; California residents hold opt-out rights under CCPA/CPRA. Sharing with advertising vendors may also engage state privacy laws in Virginia, Colorado, Connecticut, and Texas, among others, depending on user geography. 4) CONTRACT AND VENDOR IMPLICATIONS: Business customers using Mixpanel should confirm that their own vendor agreements and data flows account for Mixpanel's sub-processor and advertising partner relationships. Where Mixpanel's advertising vendor sharing occurs in the context of Mixpanel acting as a processor, customers should review the sub-processor list for advertising-related entities. 5) COMPLIANCE CONSIDERATIONS: Compliance teams should review whether Mixpanel's advertising partner sharing is reflected in their own privacy notices and consent banners. California-resident-facing products should surface Mixpanel's opt-out mechanism or ensure their own opt-out flows include Mixpanel's tracking.
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This provision authorizes disclosure of personal data to advertising and analytics third parties, which may result in your behavioral data being used to inform targeted advertising outside of Mixpanel's own platform.
The policy authorizes sharing of identifiers, behavioral data, and usage information with advertising and analytics vendors; California residents have the right to opt out of the sale or sharing of personal information for cross-context behavioral advertising under CCPA/CPRA.
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