This analysis describes what Ro's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This right is consequential because it gives users a legal mechanism to restrict how their sensitive personal information is processed, but only when that information is being used for the specific purposes the CCPA identifies.
Interpretive note: The excerpt does not specify which 'certain purposes' trigger the limitation right, leaving the scope of the right undefined within this clause. The claim preserves that ambiguity rather than resolving it.
The updated policy establishes that Ro has enabled contractual settings with certain advertising partners that restrict those partners' use of data to service provision only, meaning those partners may not use the information for their own advertising or profiling purposes. The policy also expands the list of states where Ro does not sell sensitive personal information for tailored advertising, adding New Jersey, New Hampshire, Nebraska, Iowa, and Delaware. For residents of the newly added states and others covered by partner settings, default restrictions on data use may apply even without an explicit opt-out. You can manage advertising preferences through the policy's stated opt-out mechanisms, including the 'Your Privacy Choices' page and Global Privacy Control signals.
View change record →As a user, you may have the right under the CCPA to limit Ro's use or disclosure of your sensitive personal information, subject to whether it is being used for the purposes the CCPA specifies.
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You can contact us in order to (1) update or correct your personally identifiable information, (2) change your preferences with respect to communications and other information you receive from us, or (3) delete the personally identifiable information maintained about you...
Access information about you consistent with legal requirements. In addition, you may have the right in some cases to receive or have your electronic information transferred to another party.
If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.
"The CCPA also allows you to limit the use or disclosure of your "sensitive personal information" (as defined in the CCPA) if your sensitive personal information is used for certain purposes.Excerpt from Ro's Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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This right is consequential because it gives users a legal mechanism to restrict how their sensitive personal information is processed, but only when that information is being used for the specific purposes the CCPA identifies.
As a user, you may have the right under the CCPA to limit Ro's use or disclosure of your sensitive personal information, subject to whether it is being used for the purposes the CCPA specifies.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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