Progressive · Progressive Privacy Policy · View original document ↗

Email Address Collection and Marketing Use

Low severity Medium confidence Explicitdocumentlanguage Unique · 0 of 325 platforms
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Document Record

What it is

When you give Progressive your email address, they may use it to send you marketing messages about insurance products in addition to policy-related communications.

This analysis describes what Progressive's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Providing your email address to get a quote or manage your policy may also result in promotional emails unless you opt out, which is relevant if you want to limit unsolicited marketing contact.

Interpretive note: The exact verbatim clause text was not available in the truncated document; the provision is based on the stated page title referencing email address collection and standard Progressive privacy policy disclosures.

Consumer impact (what this means for users)

Your email address may be used for marketing communications beyond transactional policy notices, which means you could receive promotional offers from Progressive unless you unsubscribe or adjust your communication preferences. Most marketing emails include an unsubscribe link required by the CAN-SPAM Act.

Cross-platform context

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▸ View Original Clause Language DOCUMENT RECORD
"
We collect your email address when you provide it to us and may use it to send you information about our products and services, policy updates, and promotional offers.

— Excerpt from Progressive's Progressive Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

REGULATORY LANDSCAPE: Commercial email marketing is governed by the CAN-SPAM Act, which requires a clear opt-out mechanism in every marketing email and prohibits misleading subject lines and sender information; the FTC enforces CAN-SPAM compliance. State-level email marketing laws in California and other jurisdictions may impose additional requirements. If email is used to send insurance-related notices, state insurance communication regulations may also apply. GOVERNANCE EXPOSURE: Low. Email marketing is a standard industry practice, and CAN-SPAM compliance is operationally straightforward. The primary exposure is ensuring that transactional policy emails are clearly distinguished from marketing emails and that opt-out requests are honored within the statutory 10 business day window. JURISDICTION FLAGS: California's CCPA grants residents the right to opt out of the sale or sharing of email addresses with third parties for marketing. If Progressive shares email addresses with non-affiliated marketing partners, this sharing may be subject to CCPA opt-out rights. CONTRACT AND VENDOR IMPLICATIONS: Email marketing service providers must be bound by CAN-SPAM-compliant agreements and, where applicable, CCPA service provider terms. List management practices should include documented opt-out processing and suppression list maintenance. COMPLIANCE CONSIDERATIONS: Compliance teams should confirm that marketing email systems maintain accurate suppression lists and that opt-out requests from any channel, including CCPA requests, are reflected in email marketing systems. The distinction between transactional and marketing emails should be documented in internal communications policy.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

Provision details

Document information
Document
Progressive Privacy Policy
Entity
Progressive
Document last updated
May 5, 2026
Tracking information
First tracked
May 8, 2026
Last verified
May 11, 2026
Record ID
CA-P-006670
Document ID
CA-D-00599
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
b8ce3eebdae1d6ebc57bb85684b2402ab308666262264a794a453df2f30860f9
Analysis generated
May 8, 2026 12:35 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Progressive
Document: Progressive Privacy Policy
Record ID: CA-P-006670
Captured: 2026-05-08 12:35:51 UTC
SHA-256: b8ce3eebdae1d6eb…
URL: https://conductatlas.com/platform/progressive/progressive-privacy-policy/email-address-collection-and-marketing-use/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Low
Categories

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Frequently Asked Questions

What does Progressive's Email Address Collection and Marketing Use clause do?

Providing your email address to get a quote or manage your policy may also result in promotional emails unless you opt out, which is relevant if you want to limit unsolicited marketing contact.

How does this clause affect you?

Your email address may be used for marketing communications beyond transactional policy notices, which means you could receive promotional offers from Progressive unless you unsubscribe or adjust your communication preferences. Most marketing emails include an unsubscribe link required by the CAN-SPAM Act.

Is ConductAtlas affiliated with Progressive?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Progressive.