If you live in California, you have legal rights under the CCPA to see what data Progressive has about you, ask them to delete it, and stop them from selling it, and Progressive cannot penalize you for exercising these rights.
This analysis describes what Progressive's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
California residents have enforceable statutory rights to access and delete their personal data held by Progressive, rights that do not currently exist for most consumers in other US states, making this one of the most practically significant provisions in the policy for California users.
California residents can submit requests to Progressive to access a copy of their personal information, request deletion, or opt out of data sale, and the policy commits that Progressive will not discriminate in pricing or service quality for exercising these rights. Submitting a verified consumer request is the practical mechanism available to California residents to control their data.
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"California residents have the right to know what personal information we collect, use, disclose, or sell about them. California residents also have the right to request deletion of their personal information, the right to opt-out of the sale of their personal information, and the right to non-discrimination for exercising their privacy rights.— Excerpt from Progressive's Progressive Privacy Policy
REGULATORY LANDSCAPE: This provision directly implements California Consumer Privacy Act rights as amended by CPRA, enforced by the California Privacy Protection Agency and the California Attorney General. The CPRA expanded consumer rights to include correction of inaccurate data and imposed additional obligations on businesses handling sensitive personal information. Progressive's status as an insurer also means state insurance privacy regulations interact with CCPA, and the California Department of Insurance has concurrent regulatory authority over insurance data practices. GOVERNANCE EXPOSURE: High. The operational requirements for responding to CCPA verified consumer requests within statutory timeframes, including the 45-day response window with possible extension, require documented intake, verification, and fulfillment processes. Failure to honor deletion requests, verify consumer identity appropriately, or maintain non-discrimination in service delivery for rights-exercising consumers can trigger CPPA enforcement. JURISDICTION FLAGS: This provision applies exclusively to California residents. Compliance teams should note that the CPRA's sensitive personal information category likely covers several data types Progressive collects, including SSNs, precise geolocation from Snapshot, and financial account data, each of which carries additional disclosure and opt-in obligations under CPRA. Virginia, Colorado, Connecticut, Texas, and other states with enacted privacy laws have similar rights frameworks that may apply to residents of those states even if not explicitly addressed in this policy. CONTRACT AND VENDOR IMPLICATIONS: CCPA requires that any vendor receiving California consumer personal information be bound by a service provider or contractor agreement with CPPA-compliant terms. Progressive's vendor contracts should be audited to confirm these agreements are in place, particularly for analytics, marketing, and telematics vendors. Deletion requests must flow through to vendors who process personal information on Progressive's behalf. COMPLIANCE CONSIDERATIONS: Compliance teams should confirm that the verified consumer request intake process meets CCPA requirements for identity verification without creating excessive burden on consumers. Response tracking systems should document request receipt, verification, fulfillment, and any denials with stated legal bases. Progressive should also evaluate whether the expansion of CPRA's sensitive personal information category requires updated notices or opt-in consent mechanisms for data types like precise geolocation.
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California residents have enforceable statutory rights to access and delete their personal data held by Progressive, rights that do not currently exist for most consumers in other US states, making this one of the most practically significant provisions in the policy for California users.
California residents can submit requests to Progressive to access a copy of their personal information, request deletion, or opt out of data sale, and the policy commits that Progressive will not discriminate in pricing or service quality for exercising these rights. Submitting a verified consumer request is the practical mechanism available to California residents to control their data.
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