Progressive and its third-party partners use cookies and tracking tools to monitor how you use their website and interact with ads, collecting data about your device and browsing habits.
This analysis describes what Progressive's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Tracking technologies allow Progressive and its advertising partners to build a profile of your online behavior, which may be used for targeted advertising and analytics purposes beyond your direct insurance relationship.
Interpretive note: The full text of the privacy policy was truncated in the source document; the tracking technology disclosure is inferred from the page source DNS prefetch entries for Google Analytics, DoubleClick, and advertising services, combined with standard insurance website privacy policy language. Exact verbatim clause language was not fully available in the provided document.
Your browsing activity on Progressive's website and your interactions with Progressive ads on other websites may be tracked by Progressive and third-party advertising partners, meaning your digital behavior is part of the data profile Progressive maintains about you. Most browsers allow you to manage or block cookies, and some states grant rights to opt out of cross-context behavioral advertising.
How other platforms handle this
American gets this information by using technologies, including cookies, web beacons, and mobile device geolocation to provide and improve our Interactive Services and advertising, including across browsers and devices (also known as cross-device linking). This technical information may be combined ...
We use cookies and similar tracking technologies to track the activity on our Services and store certain information. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Services. You can instruct your browser to refuse all c...
We and our third-party partners may use cookies, web beacons, and other tracking technologies to collect information about your use of our Services, including your browser type, pages viewed, links clicked, and the date and time of your visit.
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"We and our service providers may use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your browsing behavior, device type, IP address, and interactions with our website and advertisements.— Excerpt from Progressive's Progressive Privacy Policy
REGULATORY LANDSCAPE: Use of third-party tracking technologies including advertising pixels and behavioral data collection engages the FTC's guidance on online behavioral advertising and the FTC Act's prohibition on unfair or deceptive practices. California's CCPA and CPRA treat the use of third-party tracking tools that share data with advertising partners as a potential sale or sharing of personal information, triggering opt-out rights. The EU's ePrivacy Directive and GDPR would apply if Progressive's website is accessible to EU residents, though the policy does not appear to address EU-specific rights. GOVERNANCE EXPOSURE: Medium. The use of third-party advertising pixels such as those associated with Google Analytics, DoubleClick, and similar services disclosed in the page source creates potential CCPA sharing obligations. If tracking data is shared with advertising networks for cross-context behavioral advertising, Progressive must provide a opt-out mechanism and honor Global Privacy Control signals under CPRA. JURISDICTION FLAGS: California's CPRA requires businesses to honor Global Privacy Control opt-out signals for cross-context behavioral advertising. Colorado and Connecticut privacy laws have similar requirements. If Progressive's cookie infrastructure involves third-party ad networks receiving California consumer data without a service provider agreement, this may constitute a sale or sharing under CCPA. CONTRACT AND VENDOR IMPLICATIONS: Progressive's use of Google Analytics, Google Ads, and DoubleClick-affiliated services is evident from DNS prefetch entries in the page source. Vendor agreements with these advertising platforms should be reviewed to confirm they include CCPA service provider or contractor terms. The scope of data shared with advertising partners through pixel tags should be documented and disclosed in the policy's categories of third-party sharing. COMPLIANCE CONSIDERATIONS: Compliance teams should audit the cookie consent mechanism to confirm it satisfies applicable state law requirements, including CPRA's requirement to honor Global Privacy Control signals. A current cookie inventory documenting which third-party tracking tools are deployed, what data they collect, and whether that data is used for cross-context behavioral advertising should be maintained and reflected in the privacy policy disclosures.
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Tracking technologies allow Progressive and its advertising partners to build a profile of your online behavior, which may be used for targeted advertising and analytics purposes beyond your direct insurance relationship.
Your browsing activity on Progressive's website and your interactions with Progressive ads on other websites may be tracked by Progressive and third-party advertising partners, meaning your digital behavior is part of the data profile Progressive maintains about you. Most browsers allow you to manage or block cookies, and some states grant rights to opt out of cross-context behavioral advertising.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Progressive.