What can I do about this clause?

{'method': 'IN_APP', 'recipient': 'Device Settings > Location > Pinterest', 'difficulty': 'EASY', 'action_type': 'OPT_OUT_ARBITRATION', 'instructions': "Open your device's Settings app, navigate to Location permissions, find Pinterest in the app list, and set location access to 'Never' or 'Only while using' to limit Pinterest's access to your precise GPS location.", 'deadline_days': None, 'deadline_hours': None}

Which regulatory agencies enforce this type of clause?

{'agency': 'FTC', 'reason': 'The FTC has issued guidance and enforcement actions specifically targeting the collection and use of precise location data for advertising purposes.', 'complaint_url': 'https://reportfraud.ftc.gov/'}

What is the severity of this clause?

ConductAtlas classifies this Location Data Collection clause as medium severity. Severity reflects the magnitude of rights affected, the breadth of users impacted, and the degree of discretion the platform retains.

Do other platforms have similar clauses?

Yes. ConductAtlas has identified similar Location Data Collection clauses across approximately 17 other tracked platforms. You can compare how platforms differ on this clause type in the cross-platform comparison view.

Location Data Collection — Pinterest

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What it is

Pinterest collects your precise GPS location if you grant permission, or estimates your location from your IP address, and uses this to personalise content and advertising.

Consumer impact (what this means for users)

Pinterest may collect your precise GPS location (with permission) or estimate it from your IP address, using this data for targeted advertising and content personalisation — you can revoke location permissions in your device settings.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.

Opt Out of Arbitration

Open your device's Settings app, navigate to Location permissions, find Pinterest in the app list, and set location access to 'Never' or 'Only while using' to limit Pinterest's access to your precise GPS location.

Cross-platform context

See how other platforms handle Location Data Collection and similar clauses.

Compare across platforms →

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Why it matters (compliance & risk perspective)

Precise location data is among the most sensitive categories of personal information, and its use for advertising personalisation raises significant privacy concerns especially for vulnerable users.

View original clause language

We collect information about your location, such as your precise location from your device's GPS if you give us permission, or your general location based on your IP address. We use location data to show you relevant content and ads, to ensure our services are operating properly, and to understand how our services are being used.

Institutional analysis (Compliance & legal intelligence)

REGULATORY FRAMEWORK: This provision implicates GDPR Art. 6 (lawfulness) and Art. 9 where location data reveals sensitive characteristics; CCPA/CPRA §1798.121 classifies precise geolocation as sensitive personal information; and the FTC's location data guidance (2023 Policy Statement on location data). COPPA 16 CFR §312.2 restricts geolocation collection from children under 13. The FTC has active enforcement authority; state AGs in California and other states enforce CPRA geolocation provisions.

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Applicable agencies

FTC

The FTC has issued guidance and enforcement actions specifically targeting the collection and use of precise location data for advertising purposes.
File a complaint →

Provision details

Document information

Document

Pinterest Privacy Policy

Entity

Document last updated

April 29, 2026

Tracking information

First tracked

April 27, 2026

Last verified

April 27, 2026

Record ID

CA-P-003369

Document ID

CA-D-00098

Evidence Provenance

Source URL

https://policy.pinterest.com/en/privacy-policy

Wayback Machine

View archived versions →

SHA-256

c1bbcbcc2602f2e5ebdf8f851d42a6a1a8fe73899b6fe40268e16ef95ffa88d1

Verified

✓ Snapshot stored ✓ Change verified

How to Cite

ConductAtlas Policy Archive
Entity: Pinterest | Document: Pinterest Privacy Policy | Record: CA-P-003369
Captured: 2026-04-27 12:16:26 UTC | SHA-256: c1bbcbcc2602f2e5…
URL: https://conductatlas.com/platform/pinterest/pinterest-privacy-policy/location-data-collection/
Accessed: May 2, 2026

Classification

Severity

Medium

Location Data Collection