This analysis describes what Pinterest's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Location data collection establishes a mechanism for Pinterest to correlate user behavior with geographic information, enabling both operational service delivery and targeted advertising based on geographic signals. This data collection occurs through multiple technical pathways with different precision levels.
Users operate under terms that authorize Pinterest to collect and process location information in two forms—precise GPS-based location when permission is granted and IP-derived general location without additional permission. The company uses this location data to determine which content and advertisements are displayed to individual users.
How other platforms handle this
Location data. Data about your device's location, which can be either precise or imprecise. For example, we collect location data using Global Navigation Satellite System (GNSS) (e.g., GPS) and data about nearby cell towers and Wi-Fi hotspots. Location can also be inferred from a device's IP address...
We also collect information about your approximate location based on your device and network information, such as SIM card region, IP address, and device system settings. We also collect information, such as tourist attractions, shops, or other points of interest, if you choose to add the location t...
We collect information about your approximate and precise location. If you permit us to do so, we can collect your precise location from your device. We also use your IP address to determine your general location. You can use Snap Map to share your location with your friends and to see the locations...
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"We collect information about your location, such as your precise location from your device's GPS if you give us permission, or your general location based on your IP address. We use location data to show you relevant content and ads, to ensure our services are operating properly, and to understand how our services are being used.— Excerpt from Pinterest's Pinterest Privacy Policy
Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the first time.
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Location data collection establishes a mechanism for Pinterest to correlate user behavior with geographic information, enabling both operational service delivery and targeted advertising based on geographic signals. This data collection occurs through multiple technical pathways with different precision levels.
Users operate under terms that authorize Pinterest to collect and process location information in two forms—precise GPS-based location when permission is granted and IP-derived general location without additional permission. The company uses this location data to determine which content and advertisements are displayed to individual users.
ConductAtlas has identified this type of provision across 22 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Pinterest.