This analysis describes what Pinterest's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes the operational basis for Pinterest's advertising model by clarifying that personal information is not sold to advertisers directly, but that usage data, ad performance metrics, and aggregated location information are shared with advertisers and advertising partners to enable targeted advertising delivery and measurement.
Interpretive note: Whether Pinterest's data flows to advertising partners constitute 'sharing' under CPRA requiring opt-out mechanisms depends on the specific contractual and technical arrangements, which are not fully disclosed in this policy.
Users' browsing activity, engagement patterns, and general location information will be used to inform ad selection and shared with advertisers and third-party advertising networks. This enables personalized ad targeting across Pinterest's platform and external digital properties where Pinterest advertising appears.
How other platforms handle this
We use the information we have to deliver our Products, including to personalize features and content (including your For You feed, Stories, and ads) and make suggestions for you (such as groups or events you may be interested in or topics you may want to follow) on and off our Products.
To make the Platform more relevant and enjoyable for you, we customize parts of your experience on the Platform to show you creators and content we think you will be interested in, including ads and other content sponsored by or in collaboration with our creators and our partners. We customize what ...
We collect information from and about the third parties you link to your account and from other sources, including from other Snap users and third parties, to provide services and personalize your experience... We also infer information about you based on what we observe... This can include inferenc...
Monitoring
Pinterest has changed this document before.
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"We use the info we collect to help show you relevant ads. We don't sell your personal info to advertisers. We may also tell advertisers how their ads performed, or what users did after seeing their ads. We might share your general location with advertisers, such as the city or zip code where you are. We work with other companies to show Pinterest ads across the web and in apps.— Excerpt from Pinterest's Pinterest Privacy Policy
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The provision establishes the operational basis for Pinterest's advertising model by clarifying that personal information is not sold to advertisers directly, but that usage data, ad performance metrics, and aggregated location information are shared with advertisers and advertising partners to enable targeted advertising delivery and measurement.
Users' browsing activity, engagement patterns, and general location information will be used to inform ad selection and shared with advertisers and third-party advertising networks. This enables personalized ad targeting across Pinterest's platform and external digital properties where Pinterest advertising appears.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Pinterest.