Pinterest · Pinterest Privacy Policy · View original document ↗

Advertising Personalization and Interest Inference

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This analysis describes what Pinterest's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Your interests, behavior, and general location are used to personalize advertising, and Pinterest partners with third-party advertising companies to extend this targeting beyond its own platform.

Interpretive note: Whether Pinterest's data flows to advertising partners constitute 'sharing' under CPRA requiring opt-out mechanisms depends on the specific contractual and technical arrangements, which are not fully disclosed in this policy.

Consumer impact (what this means for users)

Pinterest's policy states that it collects browsing and interaction data from third-party websites and apps through partner integrations, in addition to on-platform activity, and uses this combined data to build interest profiles for targeted advertising. The policy authorizes sharing of personal data including identifiers, device information, and inferred interests with advertising partners and measurement vendors. You can adjust your ad personalization preferences and review your data rights options at https://www.pinterest.com/settings/privacy.

How other platforms handle this

Threads Medium

We use the information we have to deliver our Products, including to personalize features and content (including your For You feed, Stories, and ads) and make suggestions for you (such as groups or events you may be interested in or topics you may want to follow) on and off our Products.

American Airlines Medium

We may link or combine information that we collect about you (such as linking your travel booking to your AAdvantage® account, or adding saved AAdvantage® account information to your booking). This may include information that we collect offline (such as in-person airport interactions), information ...

Groq Medium

There is certain information that we collect automatically from your use of our online Services and from your device(s) used to access those Services, for example by using the types of technologies discussed in the 'Online Analytics' section below. This information includes your IP address, page vie...

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▸ View Original Clause Language DOCUMENT RECORD
"
We use the info we collect to help show you relevant ads. We don't sell your personal info to advertisers. We may also tell advertisers how their ads performed, or what users did after seeing their ads. We might share your general location with advertisers, such as the city or zip code where you are. We work with other companies to show Pinterest ads across the web and in apps.

— Excerpt from Pinterest's Pinterest Privacy Policy

Applicable regulations

EU AI Act
European Union
CCPA/CPRA
California, USA
COPPA
United States Federal
Colorado AI Act
US-CO
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
UK GDPR
United Kingdom

Provision details

Document information
Document
Pinterest Privacy Policy
Entity
Pinterest
Document last updated
May 5, 2026
Tracking information
First tracked
April 27, 2026
Last verified
May 12, 2026
Record ID
CA-P-010360
Document ID
CA-D-00098
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
c1bbcbcc2602f2e5ebdf8f851d42a6a1a8fe73899b6fe40268e16ef95ffa88d1
Analysis generated
April 27, 2026 12:16 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Pinterest
Document: Pinterest Privacy Policy
Record ID: CA-P-010360
Captured: 2026-04-27 12:16:26 UTC
SHA-256: c1bbcbcc2602f2e5…
URL: https://conductatlas.com/platform/pinterest/pinterest-privacy-policy/advertising-personalization-and-interest-inference/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Frequently Asked Questions

What does Pinterest's Advertising Personalization and Interest Inference clause do?

Your interests, behavior, and general location are used to personalize advertising, and Pinterest partners with third-party advertising companies to extend this targeting beyond its own platform.

Is ConductAtlas affiliated with Pinterest?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Pinterest.