This analysis describes what TikTok's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause establishes the operational framework for the Platform's personalization system and establishes that ad targeting is a core service mechanism. It specifies the data categories TikTok uses for algorithmic customization while acknowledging user control mechanisms exist within the system.
Users operate under terms that authorize collection and processing of engagement data, activity history, and device information to deliver personalized content and targeted advertising. The provision preserves user ability to control ad-targeting settings where TikTok offers such controls.
How other platforms handle this
We use the information we have to deliver our Products, including to personalize features and content (including your For You feed, Stories, and ads) and make suggestions for you (such as groups or events you may be interested in or topics you may want to follow) on and off our Products.
We and our third-party partners, including advertising partners, may use the information we collect from you, including information about your gameplay, preferences, and device, to provide you with targeted advertising both within and outside of our Services. We may share data with advertising partn...
Microsoft uses the data we collect to provide you with rich, interactive experiences. In particular, we use data to: provide and improve our products; personalize your experiences; make recommendations and display advertising. For advertising, we use data collected through our advertising services i...
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"To make the Platform more relevant and enjoyable for you, we customize parts of your experience on the Platform to show you creators and content we think you will be interested in, including ads and other content sponsored by or in collaboration with our creators and our partners. We customize what you see on the Platform based on, for example, the users you follow and engage with, your interests and activity on the Platform, popularity of videos, diversity among content, your device and account settings, and language preference. We may also customize your experience, including the ads you see on and off the Platform. Based on the settings we offer, you may control how your information is used to inform the ads we show you.— Excerpt from TikTok's TikTok Terms of Service
We read the privacy policies and terms of service of 38 AI platforms. Here is what they say about training, retention, arbitration, and liability.
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This clause establishes the operational framework for the Platform's personalization system and establishes that ad targeting is a core service mechanism. It specifies the data categories TikTok uses for algorithmic customization while acknowledging user control mechanisms exist within the system.
Users operate under terms that authorize collection and processing of engagement data, activity history, and device information to deliver personalized content and targeted advertising. The provision preserves user ability to control ad-targeting settings where TikTok offers such controls.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by TikTok.