Peacock is not intended for children under 13, and children under 13 should not use the service. If a child under 13 creates an account, Peacock will delete their data when made aware.
This analysis describes what Peacock's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision is designed to comply with COPPA, which restricts the collection of personal information from children under 13 without verifiable parental consent. Parents who discover a child has an account should contact Peacock to have it removed.
Interpretive note: The adequacy of reactive deletion rather than proactive age verification as a COPPA compliance mechanism may depend on FTC enforcement interpretation and whether the platform is classified as directed to children or a mixed-audience service.
Families with children under 13 should be aware that accounts created by those children are not authorized, and any personal data collected should be deleted upon notification, but the burden of notification falls on the parent or guardian.
How other platforms handle this
YOU MUST BE AND HEREBY AFFIRM THAT YOU ARE AN ADULT OF THE LEGAL AGE OF MAJORITY IN YOUR COUNTRY OR STATE OF RESIDENCE. If you are under the legal age of majority, your parent or legal guardian must consent to this agreement.
The Service is not directed to children under the age of 16. If you are under the age of 16, you may only use the Service with the involvement and consent of a parent or guardian. If you are a parent or guardian and you are aware that your child has provided us with personal information without your...
The Services are not directed to children under 13. We do not knowingly collect personally identifiable information from children under 13. If a parent or guardian becomes aware that his or her child has provided us with Personal Information without their consent, he or she should contact us at priv...
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"The Service is not directed to children under the age of 13. If you are under 13 years of age, please do not use or access the Service at any time or in any manner. If we learn that personally identifiable information has been collected on the Service from persons under 13 years of age and without verifiable parental consent, then we will take the appropriate steps to delete this information. If you are a parent or guardian and discover your child under the age of 13 has obtained an account on the Service, you may alert us at privacy@peacocktv.com.— Excerpt from Peacock's Peacock Terms of Use
REGULATORY LANDSCAPE: This provision directly implicates the Children's Online Privacy Protection Act (COPPA), enforced by the FTC, which requires operators of online services directed to children under 13 to obtain verifiable parental consent before collecting personal information. The provision's reliance on reactive deletion rather than proactive age verification may create compliance exposure depending on how COPPA's operator obligations are interpreted in the context of a general-audience service that may attract underage users. The FTC has brought numerous enforcement actions against platforms with inadequate COPPA compliance mechanisms. GOVERNANCE EXPOSURE: Medium. Peacock characterizes itself as a general-audience service not directed at children, which is a recognized COPPA framework for limiting obligations. However, if the platform's content, features, or marketing attract significant underage traffic, a regulator could scrutinize whether the service is effectively directed at children and therefore subject to full COPPA operator obligations rather than the mixed-audience framework. JURISDICTION FLAGS: California's Age-Appropriate Design Code (AB 2273), if upheld, would impose additional requirements on platforms likely to be accessed by minors, including default privacy settings and prohibitions on data practices harmful to children. This creates heightened exposure for California-based Peacock operations. CONTRACT AND VENDOR IMPLICATIONS: Third-party advertising technology partners who receive data from the Peacock platform should be assessed for COPPA compliance, particularly if behavioral or targeted advertising systems could result in collection of data from users who are under 13 despite the platform's age restriction policy. COMPLIANCE CONSIDERATIONS: Legal and compliance teams should evaluate whether Peacock's age-gating mechanism at registration is sufficient to constitute reasonable COPPA compliance, assess whether the platform's content or features trigger mixed-audience or child-directed operator obligations, and review third-party data sharing practices to ensure they are appropriate in the context of potential underage access. The contact email (privacy@peacocktv.com) for parental notification should be operationally monitored.
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This provision is designed to comply with COPPA, which restricts the collection of personal information from children under 13 without verifiable parental consent. Parents who discover a child has an account should contact Peacock to have it removed.
Families with children under 13 should be aware that accounts created by those children are not authorized, and any personal data collected should be deleted upon notification, but the burden of notification falls on the parent or guardian.
ConductAtlas has identified this type of provision across 4 platforms. See the full comparison.
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