Peacock · Peacock Privacy Policy · View original document ↗

Data Sharing with Related Businesses and Former Affiliate Versant

Medium severity Unique · 0 of 325 platforms
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This analysis describes what Peacock's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Your data collected by NBCUniversal brands that are now owned by a separate company (Versant) may continue to flow between Versant and NBCUniversal, even though Versant now operates under its own policies — meaning your data crosses corporate boundaries in ways you may not expect.

Consumer impact (what this means for users)

Peacock and NBCUniversal collect a broad range of personal data including biometric identifiers, health data, precise geolocation, and keystroke activity, and share this information with advertising partners, social media platforms, and third-party marketers, which may constitute a sale under applicable state privacy laws. Users in 19 U.S. states have explicit opt-out rights for the sale or sharing of their personal information for targeted advertising, though the opt-out is browser- and device-specific and must be repeated across each platform used. You can opt out by clicking the 'Your Privacy Choices' link in the footer of any NBCUniversal or Peacock website or app, or by calling 1-800-447-0663 if you are a California or Colorado resident.

How other platforms handle this

LinkedIn Medium

Affiliates are companies controlling, controlled by or under common control with us, including, for example, LinkedIn Ireland, LinkedIn Corporation, LinkedIn Singapore and Microsoft Corporation or any of its subsidiaries (e.g., Github, Inc.).

Mercury Medium

We may share your personal information with third parties, including our affiliates, service providers, financial institution partners, and business partners. We may share information with third parties for their own marketing purposes or to provide you with offers and promotions that may be of inte...

OpenAI Medium

We may share your Personal Data with third parties in the following circumstances: Vendors and Service Providers: We share your Personal Data with vendors and service providers who perform services for us, such as hosting, infrastructure, analytics, payment processing, and customer support. Affiliat...

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▸ View Original Clause Language DOCUMENT RECORD
"
Our Related Businesses: We may disclose your personal information, including information that personally identifies you, to Our Related Businesses for purposes consistent with those described in our Privacy Policy, including to provide you better services, to personalize your experience, and marketing and advertising. Our Related Businesses and previous affiliates (such as Versant and its brands): Subject to their own policies and controls, we receive certain categories of information from Our Related Businesses. If you used certain NBCUniversal brands that are now part of Versant, we collected all the categories of information set forth in this policy. We may also receive information from Versant in the future.

— Excerpt from Peacock's Peacock Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
COPPA
United States Federal
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
Peacock Privacy Policy
Entity
Peacock
Document last updated
May 5, 2026
Tracking information
First tracked
May 7, 2026
Last verified
May 10, 2026
Record ID
CA-P-005074
Document ID
CA-D-00387
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
2cdc229ac08b3e081699897076910c614c6ae52dd1b1a617b092af586772d616
Analysis generated
May 7, 2026 15:46 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Peacock
Document: Peacock Privacy Policy
Record ID: CA-P-005074
Captured: 2026-05-07 15:46:16 UTC
SHA-256: 2cdc229ac08b3e08…
URL: https://conductatlas.com/platform/peacock/peacock-privacy-policy/data-sharing-with-related-businesses-and-former-affiliate-versant/
Accessed: May 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Peacock's Data Sharing with Related Businesses and Former Affiliate Versant clause do?

Your data collected by NBCUniversal brands that are now owned by a separate company (Versant) may continue to flow between Versant and NBCUniversal, even though Versant now operates under its own policies — meaning your data crosses corporate boundaries in ways you may not expect.

Is ConductAtlas affiliated with Peacock?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Peacock.