This analysis describes what Oura's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause creates a consent-based processing framework where the company conditions sensitive data processing on affirmative user action, either through explicit consent or through functional use of designated application features.
The updated policy explicitly discloses that Oura uses artificial intelligence and machine learning in the service, including an AI assistant called Oura Advisor that provides personalized wellness guidance based on information you submit or that Oura collects. The revised terms state that Oura may use AI and algorithmic analysis to suggest partner services and may use personal data to develop or refine AI-powered health features. The policy establishes that you retain choice about whether to engage with these AI features or share personal data with partner services when suggestions are offered.
View change record →Users authorize sensitive personal data processing by either providing explicit consent or by performing specific actions within the application (adding notes or health tags). The provision establishes these user actions as valid consent mechanisms under the terms.
How other platforms handle this
Depending on where you live, you may have certain rights regarding your personal information, including the right to access the personal information we hold about you, the right to correct inaccurate personal information, the right to request deletion of your personal information, and the right to d...
Depending on where you live, you may have certain rights regarding your personal information, including: the right to access the personal information we hold about you; the right to correct inaccurate personal information; the right to request deletion of your personal information; the right to data...
Managing And Deleting Your Information. You have the right to access, correct, or delete your information in certain circumstances. We store information until it is no longer necessary to provide our Services or until your account is deleted, whichever comes first. You can delete your WhatsApp accou...
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"We process your sensitive personal data only with your consent. In some cases, you can provide your consent to us for processing your data through your actions, such as by adding sensitive personal data into your notes, or by adding health related tags in the Oura App.— Excerpt from Oura's Oura Privacy Policy
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The clause creates a consent-based processing framework where the company conditions sensitive data processing on affirmative user action, either through explicit consent or through functional use of designated application features.
Users authorize sensitive personal data processing by either providing explicit consent or by performing specific actions within the application (adding notes or health tags). The provision establishes these user actions as valid consent mechanisms under the terms.
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