Oura · Oura Privacy Policy · View original document ↗

Location Data Processing and Consent

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Document Record

What it is

Oura can collect your precise GPS location when you use location-based features, but only with your consent, and you can turn this off in your device settings at any time.

This analysis describes what Oura's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Precise location data combined with detailed health and biometric data creates a particularly sensitive data profile; users should be aware they can disable location tracking without losing core Oura functionality, though some features may be affected.

Recent Activity

This document changed recently

Medium Jun 16, 2026

The updated policy explicitly discloses that Oura uses artificial intelligence and machine learning in the service, including an AI assistant called Oura Advisor that provides personalized wellness guidance based on information you submit or that Oura collects. The revised terms state that Oura may use AI and algorithmic analysis to suggest partner services and may use personal data to develop or refine AI-powered health features. The policy establishes that you retain choice about whether to engage with these AI features or share personal data with partner services when suggestions are offered.

View change record →

Consumer impact (what this means for users)

Oura may collect precise GPS location data when location-based features are active, and while consent is required and can be withdrawn, disabling location access may limit certain services or features.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Go to your device's Settings, find the Oura app under location permissions, and set location access to 'Never' or 'While Using' as appropriate to limit location data collection.

How other platforms handle this

Threads Medium

We collect information about your location, such as data from your device's GPS or IP address, when you use our products.

Ledger Medium

At Ledger, earning and maintaining our users' trust is a top priority. That's why we are deeply committed not only to protecting your privacy and securing your personal data, but also to being fully transparent about how we handle it.

Garmin Medium

If you are located in the European Economic Area, Switzerland, or the United Kingdom, you have the right to access, correct, or erase your personal data; the right to restrict or object to our processing of your personal data; the right to data portability; and, where our processing is based on your...

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▸ View Original Clause Language DOCUMENT RECORD
"
If you access or use any of Oura's location-based services, such as by enabling GPS-based activity tracking through our Services, Oura may process the approximate or precise location of your device while the service is active. This data may be obtained via your device's service provider network ID, GPS, and/or Wi-Fi data. Oura does not process such location data without first obtaining your consent. You may disable such location processing at any time using your device's location permission settings. If you choose to disable access to location data, please note that certain Services, features, or functionalities may no longer be accessible.

— Excerpt from Oura's Oura Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

REGULATORY LANDSCAPE: Precise geolocation is classified as sensitive personal information under CCPA and CPRA, requiring opt-in consent from California residents. GDPR treats location data that reveals a person's patterns of movement as personal data subject to standard protections, with heightened sensitivity depending on granularity. The FTC has emphasized that precise location data can reveal sensitive attributes including health status and should be subject to strict data minimization. GOVERNANCE EXPOSURE: Medium. The policy states consent is obtained before location processing and that users can withdraw consent through device settings. The practical adequacy of this consent mechanism and whether users are clearly informed of the sensitivity of location-health data combinations should be reviewed. JURISDICTION FLAGS: California residents have explicit CPRA opt-in rights for precise geolocation. EU and EEA users are protected under GDPR's standard data minimization and purpose limitation principles. Washington's My Health MY Data Act may treat location data that reveals health status as health data subject to heightened protections. CONTRACT AND VENDOR IMPLICATIONS: Data processing agreements with cloud service providers that receive location data should be reviewed to ensure appropriate geographic data handling and retention controls. International transfer mechanisms should be confirmed for location data flows outside the EEA. COMPLIANCE CONSIDERATIONS: Legal teams should confirm that the consent mechanism for location data clearly discloses the types and granularity of location data collected, the purposes for which it is used, and the identity of any third parties who may receive location data. Data minimization practices for location data should be documented.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC has authority over unfair and deceptive practices involving precise location data collection and has published enforcement guidance on location data privacy.
    File a complaint →
  • State AG
    California and Washington state attorneys general have enforcement authority over precise geolocation data under CPRA and the Washington My Health MY Data Act respectively.
    File a complaint →

Applicable regulations

BIPA
Illinois, USA
CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
FTC Act Section 5
United States Federal
GDPR
European Union
HIPAA
United States Federal
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Oura Privacy Policy
Entity
Oura
Document last updated
May 5, 2026
Tracking information
First tracked
May 7, 2026
Last verified
May 9, 2026
Record ID
CA-P-004912
Document ID
CA-D-00738
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
4901bfbb9d660b7281e0a348299edbb6561026ef9c321aae8140ea2ace2fc291
Analysis generated
May 7, 2026 14:11 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Oura
Document: Oura Privacy Policy
Record ID: CA-P-004912
Captured: 2026-05-07 14:11:23 UTC
SHA-256: 4901bfbb9d660b72…
URL: https://conductatlas.com/platform/oura/oura-privacy-policy/location-data-processing-and-consent/
Accessed: June 27, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Frequently Asked Questions

What does Oura's Location Data Processing and Consent clause do?

Precise location data combined with detailed health and biometric data creates a particularly sensitive data profile; users should be aware they can disable location tracking without losing core Oura functionality, though some features may be affected.

How does this clause affect you?

Oura may collect precise GPS location data when location-based features are active, and while consent is required and can be withdrawn, disabling location access may limit certain services or features.

Is ConductAtlas affiliated with Oura?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Oura.