Oura can collect your precise GPS location when you use location-based features, but only with your consent, and you can turn this off in your device settings at any time.
This analysis describes what Oura's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Precise location data combined with detailed health and biometric data creates a particularly sensitive data profile; users should be aware they can disable location tracking without losing core Oura functionality, though some features may be affected.
The updated policy explicitly discloses that Oura uses artificial intelligence and machine learning in the service, including an AI assistant called Oura Advisor that provides personalized wellness guidance based on information you submit or that Oura collects. The revised terms state that Oura may use AI and algorithmic analysis to suggest partner services and may use personal data to develop or refine AI-powered health features. The policy establishes that you retain choice about whether to engage with these AI features or share personal data with partner services when suggestions are offered.
View change record →Oura may collect precise GPS location data when location-based features are active, and while consent is required and can be withdrawn, disabling location access may limit certain services or features.
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We collect information about your location, such as data from your device's GPS or IP address, when you use our products.
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If you are located in the European Economic Area, Switzerland, or the United Kingdom, you have the right to access, correct, or erase your personal data; the right to restrict or object to our processing of your personal data; the right to data portability; and, where our processing is based on your...
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"If you access or use any of Oura's location-based services, such as by enabling GPS-based activity tracking through our Services, Oura may process the approximate or precise location of your device while the service is active. This data may be obtained via your device's service provider network ID, GPS, and/or Wi-Fi data. Oura does not process such location data without first obtaining your consent. You may disable such location processing at any time using your device's location permission settings. If you choose to disable access to location data, please note that certain Services, features, or functionalities may no longer be accessible.— Excerpt from Oura's Oura Privacy Policy
REGULATORY LANDSCAPE: Precise geolocation is classified as sensitive personal information under CCPA and CPRA, requiring opt-in consent from California residents. GDPR treats location data that reveals a person's patterns of movement as personal data subject to standard protections, with heightened sensitivity depending on granularity. The FTC has emphasized that precise location data can reveal sensitive attributes including health status and should be subject to strict data minimization. GOVERNANCE EXPOSURE: Medium. The policy states consent is obtained before location processing and that users can withdraw consent through device settings. The practical adequacy of this consent mechanism and whether users are clearly informed of the sensitivity of location-health data combinations should be reviewed. JURISDICTION FLAGS: California residents have explicit CPRA opt-in rights for precise geolocation. EU and EEA users are protected under GDPR's standard data minimization and purpose limitation principles. Washington's My Health MY Data Act may treat location data that reveals health status as health data subject to heightened protections. CONTRACT AND VENDOR IMPLICATIONS: Data processing agreements with cloud service providers that receive location data should be reviewed to ensure appropriate geographic data handling and retention controls. International transfer mechanisms should be confirmed for location data flows outside the EEA. COMPLIANCE CONSIDERATIONS: Legal teams should confirm that the consent mechanism for location data clearly discloses the types and granularity of location data collected, the purposes for which it is used, and the identity of any third parties who may receive location data. Data minimization practices for location data should be documented.
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Precise location data combined with detailed health and biometric data creates a particularly sensitive data profile; users should be aware they can disable location tracking without losing core Oura functionality, though some features may be affected.
Oura may collect precise GPS location data when location-based features are active, and while consent is required and can be withdrawn, disabling location access may limit certain services or features.
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