Oura · Oura Privacy Policy · View original document ↗

Marketing and Cookie-Based Advertising

Medium severity Unique · 0 of 325 platforms
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This analysis describes what Oura's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision establishes the operational framework for Oura's advertising infrastructure, defining how personal data flows to support audience segmentation and marketing delivery across the company and partner networks.

Consumer impact (what this means for users)

Users' marketing-related personal data is processed for targeted advertising purposes using cookie-based tracking technologies. The terms authorize data sharing with advertising and analytics partners while providing users the ability to decline direct marketing communications from Oura.

How other platforms handle this

Microsoft Azure Medium

Microsoft uses data we collect to provide you with rich, interactive experiences. In particular, we may use data to show you advertising or serve Microsoft-selected content within Microsoft products and services. Microsoft does not use what you say in email, chat, video calls, or voice mail to targe...

TikTok Medium

To make the Platform more relevant and enjoyable for you, we customize parts of your experience on the Platform to show you creators and content we think you will be interested in, including ads and other content sponsored by or in collaboration with our creators and our partners. We customize what ...

Snapchat Medium

We collect information from and about the third parties you link to your account and from other sources, including from other Snap users and third parties, to provide services and personalize your experience... We also infer information about you based on what we observe... This can include inferenc...

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▸ View Original Clause Language DOCUMENT RECORD
"
We process marketing-related personal data to provide online advertising and other marketing communications on behalf of Oura and our partners. For example, as explained more fully in our Cookie Policy, we use cookies and similar technologies on our website to create audiences for online advertisement. You can opt out of direct marketing communications from Oura.

— Excerpt from Oura's Oura Privacy Policy

Applicable regulations

BIPA
Illinois, USA
CCPA/CPRA
California, USA
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
HIPAA
United States Federal

Provision details

Document information
Document
Oura Privacy Policy
Entity
Oura
Document last updated
May 5, 2026
Tracking information
First tracked
May 7, 2026
Last verified
May 9, 2026
Record ID
CA-P-004915
Document ID
CA-D-00738
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
4901bfbb9d660b7281e0a348299edbb6561026ef9c321aae8140ea2ace2fc291
Analysis generated
May 7, 2026 14:11 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Oura
Document: Oura Privacy Policy
Record ID: CA-P-004915
Captured: 2026-05-07 14:11:23 UTC
SHA-256: 4901bfbb9d660b72…
URL: https://conductatlas.com/platform/oura/oura-privacy-policy/marketing-and-cookie-based-advertising/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Oura's Marketing and Cookie-Based Advertising clause do?

This provision establishes the operational framework for Oura's advertising infrastructure, defining how personal data flows to support audience segmentation and marketing delivery across the company and partner networks.

How does this clause affect you?

Users' marketing-related personal data is processed for targeted advertising purposes using cookie-based tracking technologies. The terms authorize data sharing with advertising and analytics partners while providing users the ability to decline direct marketing communications from Oura.

Is ConductAtlas affiliated with Oura?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Oura.