User Rights — Access, Deletion, Correction, Portability

The updated policy removes language that previously described ad personalization controls available to Free and Go users through account settings, though the policy continues to authorize OpenAI to personalize ads and measure their effectiveness for these user tiers. Previously, the policy explicitly stated that 'For Free and Go users, you can use the advertising controls in your account settings to control what data we use to personalize the ads we show you on our Services.' This language is no longer present in the updated version. The policy still lists ad personalization as an authorized use of personal data for Free and Go users, but no longer explicitly describes how users can access controls to manage this practice. You should verify whether advertising controls remain functional in your OpenAI account settings, as the policy no longer explicitly references them.

The updated policy removes specific language stating that OpenAI receives advertiser data to personalize ads shown to Free and Go users. It also removes reference to account-level advertising controls previously described in account settings. These removals are replaced with broader language authorizing OpenAI to promote products through direct marketing and third-party properties, subject to choices and controls, but the terms no longer explicitly describe what advertiser data is collected, from whom, or how to manage it at the account level. The policy now requires users to follow a 'learn more' link to understand ad personalization controls, rather than documenting those controls directly in the privacy policy.

The updated policy now explicitly states four privacy rights that apply depending on your location and subject to applicable exceptions: the right to know about and access your personal data in portable format, the right to request deletion, the right to correct inaccurate data, and the right to be free from retaliation for exercising these rights. Previously, the policy referenced these rights only through procedural language about how to submit requests. The explicit enumeration establishes clearer notice of what protections the policy recognizes. You can exercise these rights by submitting a request through privacy.openai.com or dsar@openai.com.