The policy states that text prompts and uploaded images submitted by users are collected and used to improve and develop Ideogram's products and technology, including the AI models that power the Services, under a legitimate interest basis.
This analysis describes what Ideogram's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that user-generated content, including creative prompts and uploaded images, is used for AI model training and product development. The policy does not describe a specific opt-out mechanism for this processing activity, and the adequacy of legitimate interest as the legal basis for this use is subject to ongoing regulatory scrutiny in EU and UK jurisdictions.
Interpretive note: The policy does not specify whether all subscription tiers are equally subject to model training, or whether private content settings exclude content from training; this ambiguity is noted but not resolved in the document text.
The updated policy now provides explicit disclosure of which categories of personal information are collected and which parties receive each category. Previously, the policy required readers to consult other sections to identify this information. The updated table format discloses that identifiers such as name and email address, visual information including uploaded images, and geolocation data may be shared with other users, vendors, service providers, login integration partners, social media widgets, and affiliates. This change provides clearer visibility into data sharing practices without altering what data is collected or shared, but rather how that information is disclosed.
View change record →The updated policy no longer provides a single consolidated view of which specific categories of recipients receive which types of personal data. Previously, users could see in one table that identifiers, commercial information, geolocation data, images, account credentials, and precise location were shared with specific recipient categories such as vendors, service providers, other users, login partners, social media widgets, and tracking technology providers. The revised policy instead directs users to review other sections of the document to find this information. The specificity and accessibility of this disclosure has been reduced, though the underlying data-sharing practices may remain unchanged.
View change record →Under this provision, text prompts entered and images uploaded by users are used to train and improve Ideogram's AI models, as stated in the policy's legitimate interest basis. The agreement does not describe a separate opt-out mechanism specifically for model training; users who object to this processing may submit a general objection request to privacy@ideogram.ai.
How other platforms handle this
If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.
When you are asked to provide information, you may decline to do so; but if you choose not to provide information that is necessary to provide some of our Services, you may not be able to use those Services.
You may contact our privacy team with any requests of disclosure, correction, or deletion of your personal information. You may also request suspension of use or suspension of sharing of your personal information with certain third parties.
"User Input, such as text prompts that you enter and images that you upload to generate and output new content based on your User Input. We also collect other information you post, submit or make available through the Services, such as your comments, 'likes' an image or follow a user, and any other information that you upload. We use User Input and other information you submit to the Services because it is in our legitimate interest to administer and improve the Services and improve and develop our products and technology.Excerpt from Ideogram's Privacy Policy
1) REGULATORY LANDSCAPE: This provision implicates GDPR Article 6(1)(f) (legitimate interest) and potentially Article 22 regarding automated processing, as well as CCPA obligations regarding the purposes for which personal information is collected and used.
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This provision establishes that user-generated content, including creative prompts and uploaded images, is used for AI model training and product development. The policy does not describe a specific opt-out mechanism for this processing activity, and the adequacy of legitimate interest as the legal basis for this use is subject to ongoing regulatory scrutiny in EU and UK jurisdictions.
Under this provision, text prompts entered and images uploaded by users are used to train and improve Ideogram's AI models, as stated in the policy's legitimate interest basis. The agreement does not describe a separate opt-out mechanism specifically for model training; users who object to this processing may submit a general objection request to privacy@ideogram.ai.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
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