Nintendo allows users to opt out of receiving interest-based or targeted advertising by adjusting account settings or using device-level controls, including the Digital Advertising Alliance's opt-out tool.
This analysis describes what Nintendo's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes user control mechanisms over direct marketing communications and personal data management. These controls establish procedural pathways for users to manage their engagement with Nintendo's marketing activities and maintain accuracy of their account information.
Nintendo now explicitly discloses that it collects persistent identifiers (IP addresses, device IDs) from child users for operational, security, fraud prevention, and service improvement purposes, and states that contractual restrictions limit how service providers can use this data. Parents gain enhanced transparency by being able to view a named list of third-party games and applications authorized to access their child's account, rather than just managing access through settings. The policy also clarifies that location information may be used for check-ins at Nintendo locations and events in addition to location-based games. You can review and manage which third-party apps have access to your child's account through your Nintendo Account profile settings.
View change record →Nintendo now discloses that it uses location data not only for location-based games and friend connections, but also to enable check-ins at specific events and Nintendo locations, which is a new explicit use case. The policy now details how child user data including persistent identifiers like IP addresses and device IDs are collected and retained, with commitments to delete or de-identify data based on sensitivity and account activity. Parents can now see which third-party apps have been authorized to access their child's account before deciding whether to allow continued access, giving more visibility into connected applications.
View change record →The revised policy simplifies how Nintendo describes data retention, now stating information is retained only as long as reasonably necessary in accordance with applicable law, without prior detail about sensitivity-based retention practices. For child users, the policy no longer explicitly lists persistent identifiers (IP addresses, device identifiers) that Nintendo and service providers collect, removing specific disclosure language that previously detailed collection purposes for child accounts. The policy now indicates it collects error information from both users and devices, broadening the prior language focused on device errors only. The privacy certification body changed from CARU to ESRB, meaning independent audits and enforcement are now administered by the Entertainment Software Rating Board rather than the Children's Advertising Review Unit.
View change record →Without opting out, Nintendo and its advertising partners may use your personal and behavioral data to serve you targeted ads across platforms; opting out requires deliberate action through account or device settings.
How other platforms handle this
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Please note that if you have a legally-recognized browser-based opt out preference signal turned on via your device browser, (e.g., global privacy control) we recognize such preference in accordance with applicable law.
California residents have the right to request certain information regarding our disclosure of personal information...to third parties for their direct marketing purposes unless we provide them with an ability to exercise choice regarding such disclosures.
"These controls and choices include the ability to update, correct or delete information that you have provided to us or information that we have collected through your use of our services. They also include the ability to opt-out of receiving notifications, promotions, offers or other advertising from us.Excerpt from Nintendo's Privacy Policy
The availability of a targeted advertising opt-out satisfies CCPA/CPRA 'opt-out of sharing for cross-context behavioral advertising' requirements.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The provision establishes user control mechanisms over direct marketing communications and personal data management. These controls establish procedural pathways for users to manage their engagement with Nintendo's marketing activities and maintain accuracy of their account information.
Without opting out, Nintendo and its advertising partners may use your personal and behavioral data to serve you targeted ads across platforms; opting out requires deliberate action through account or device settings.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
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