“We retain personal information only for as long as reasonably necessary for the purposes for which it was collected...after which time it is deleted, or de-identified in accordance with our retention practices based on the sensitivity of the data, account activity, features or services used and applicable law.”
This analysis describes what Nintendo's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This establishes an outer bound on how long Nintendo holds personal data, grounded in the 'reasonably necessary' standard rather than an indefinite retention period.
Interpretive note: The canonical claim captures the primary retention rule. The factors determining whether data is deleted versus de-identified are recorded in omitted_material.
The updated policy expands the location-based services Nintendo may provide using your location data to include event check-ins and visits to Nintendo locations, in addition to location-based games and friend connections. For parents of child users, the policy now explicitly discloses that Nintendo collects persistent identifiers such as IP addresses and device identifiers from child accounts for operational purposes including service functionality, security, fraud prevention, and contextual advertising, and states that contractual restrictions limit how service providers use this information. The policy also clarifies that personal information is retained only as long as reasonably necessary and is then deleted or de-identified based on data sensitivity, account activity, and features used. Parents can now view a named list of third-party games and applications authorized to access their child's account information and manage which apps continue to have access through their Nintendo Account profile settings.
View change record →Personal data will not be held indefinitely; Nintendo's retention is limited to what is reasonably necessary, after which data is deleted or de-identified.
How other platforms handle this
After you submit a request to delete your account, we initiate a deletion process to safely and completely remove your data from our servers or retain it only in anonymized form.
We will promptly destroy personal information at the end of the retention period, as described above. When we destroy personal information, we do so in a way that prevents that information from being restored or reconstructed.
We will retain your Data for as long as necessary: (i) to achieve the purposes as set out in this Policy; (ii) as required by applicable laws and regulations, including any mandated retention periods...
"We retain personal information only for as long as reasonably necessary for the purposes for which it was collected...after which time it is deleted, or de-identified in accordance with our retention practices based on the sensitivity of the data, account activity, features or services used and applicable law.Excerpt from Nintendo's Privacy Policy
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This establishes an outer bound on how long Nintendo holds personal data, grounded in the 'reasonably necessary' standard rather than an indefinite retention period.
Personal data will not be held indefinitely; Nintendo's retention is limited to what is reasonably necessary, after which data is deleted or de-identified.
ConductAtlas has identified this type of provision across 267 platforms. See the full comparison.
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