This analysis describes what Netflix's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the scope of behavioral and technical data collection that Netflix performs during service operation. The collection of device identifiers, IP addresses, and ISP information enables Netflix to maintain usage records and associate activity with specific devices and network connections.
The updated privacy statement now explicitly discloses that Netflix collects voice inputs including transcripts and recordings when users interact with voice-related features, and that it makes inferences about user and household preferences for ad targeting purposes. The statement adds a new section titled 'Supplemental Privacy Disclosures for US Residents' that references a separate US State Privacy Notice containing 'Notice at Collection' details, alongside new subsections covering personal information collection, uses, disclosure for business purposes, data sales or sharing, retention, use of de-identified information, appeals rights, and financial incentive notices. The change brings the privacy statement into alignment with state privacy laws like CCPA and similar frameworks. You can access the US State Privacy Notice by clicking the provided link, visiting netflix.com/privacy#states, or scrolling to the new US residents section.
View change record →The updated privacy statement reorganizes and consolidates disclosures rather than expanding data collection practices. However, the statement removes explicit reference to the US State Privacy Notice from the main body, requiring users to navigate to supplemental sections to access state-specific privacy rights and disclosures. The revised language also removes the prior statement that Netflix makes inferences about household ad preferences, and removes mention of voice inputs and transcripts from the usage information description, narrowing the scope of explicitly disclosed data collection practices. You can access US state privacy notices by navigating to the 'Supplemental Privacy Disclosures for Certain Services' section or visiting netflix.com/privacy#states.
View change record →By using Netflix, users operate under terms that authorize collection of their interaction data, device specifications, and network information. This collection occurs automatically during service use and enables Netflix to maintain comprehensive records of user activity and technical access patterns.
How other platforms handle this
We automatically collect information as you use our Services. This includes: Logs Data - We collect device and network connection information when you access and use the Services. This may include your IP address, user-agent string, browser type, operating system, referral URLs, device information (...
We collect information about your approximate and precise location. If you permit us to do so, we can collect your precise location from your device. We also use your IP address to determine your general location. You can use Snap Map to share your location with your friends and to see the locations...
We rely on our legitimate interests or those of a third party where they are not outweighed by your interests and fundamental rights, to process the following information: Contact Information, Identity Information, User-Generated Content Information, Booking Information, Job Applicant Information – ...
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"We collect information about your interaction with the Netflix service... and other information about your use and interaction with the Netflix service (such as app clicks, text input, page views, time and duration of access, and camera/photo access for QR-code functionality and Netflix games features). We also collect information about your network and the devices you use to access Netflix (such as your IP addresses, the types of devices, operating systems, and browsers you use to access our service, device identifiers, and ISP or mobile operator).— Excerpt from Netflix's Netflix Privacy Statement
Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the first time.
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This provision establishes the scope of behavioral and technical data collection that Netflix performs during service operation. The collection of device identifiers, IP addresses, and ISP information enables Netflix to maintain usage records and associate activity with specific devices and network connections.
By using Netflix, users operate under terms that authorize collection of their interaction data, device specifications, and network information. This collection occurs automatically during service use and enables Netflix to maintain comprehensive records of user activity and technical access patterns.
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