Netflix collects detailed information about your devices — including IP addresses, device identifiers, operating systems, and camera access — alongside your location data, which can be used to determine where you are.
Netflix collects device identifiers, IP address, and camera access data that can be used to infer your location, track your activity across sessions, and build a detailed behavioural profile — this data is shared with advertising partners as part of the 'sale or sharing' of personal information.
Cross-platform context
See how other platforms handle Precise Geolocation and Device Data Collection and similar clauses.
Compare across platforms →IP addresses and device identifiers can reveal your precise location and are routinely used for advertising profiling and content restriction, and camera access for QR functionality is a particularly sensitive permission that consumers may not realise they have granted.
(1) REGULATORY FRAMEWORK: GDPR Art. 4(1) (IP addresses and device identifiers constitute personal data); GDPR Art. 5(1)(c) (data minimisation); ePrivacy Directive 2002/58/EC (cookie and device fingerprinting rules); CCPA definition of 'geolocation data' and 'unique personal identifiers' as sensitive categories; Illinois BIPA if camera data is used to derive facial geometry. Enforcement: EU/EEA DPAs, California AG/CPPA, FTC. (2)
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