Netflix shares your personal information with social media platforms, advertising networks, and analytics companies to advertise Netflix services and measure ad effectiveness, meaning your data may reach multiple external companies.
This analysis describes what Netflix's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the operational scope of Netflix's data sharing practices for advertising and marketing functions. It defines the categories of third-party recipients who receive personal information as part of Netflix's standard advertising operations.
The updated privacy statement now explicitly discloses that Netflix collects voice inputs including transcripts and recordings when users interact with voice-related features, and that it makes inferences about user and household preferences for ad targeting purposes. The statement adds a new section titled 'Supplemental Privacy Disclosures for US Residents' that references a separate US State Privacy Notice containing 'Notice at Collection' details, alongside new subsections covering personal information collection, uses, disclosure for business purposes, data sales or sharing, retention, use of de-identified information, appeals rights, and financial incentive notices. The change brings the privacy statement into alignment with state privacy laws like CCPA and similar frameworks. You can access the US State Privacy Notice by clicking the provided link, visiting netflix.com/privacy#states, or scrolling to the new US residents section.
View change record →The updated privacy statement reorganizes and consolidates disclosures rather than expanding data collection practices. However, the statement removes explicit reference to the US State Privacy Notice from the main body, requiring users to navigate to supplemental sections to access state-specific privacy rights and disclosures. The revised language also removes the prior statement that Netflix makes inferences about household ad preferences, and removes mention of voice inputs and transcripts from the usage information description, narrowing the scope of explicitly disclosed data collection practices. You can access US state privacy notices by navigating to the 'Supplemental Privacy Disclosures for Certain Services' section or visiting netflix.com/privacy#states.
View change record →Your personal information may be disclosed to social media companies, advertising networks, and measurement companies to support Netflix's own marketing and advertising programs. Once shared, these companies process your data under their own privacy policies, which may extend beyond Netflix's stated practices.
How other platforms handle this
To grow the Lyft Platform and to share partner opportunities that are relevant to you, we use your personal information, including information we infer about you or receive from marketing parties, to provide Lyft and third party marketing, advertising, and promotions...
We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.
In some cases we will seek your consent to send you marketing communications.
"We disclose personal information to advertising technology companies, advertising networks, social media companies and other advertising-related companies, as well as analytics companies, as described in more detail in the US State Privacy Notice and other supplemental disclosures below. We also disclose personal information to those who help us with marketing and advertising, such as social media platforms (to allow us to advertise to our members and prospective members on those platforms), advertising networks (to allow us to display ads for the Netflix service across the web) and measurement companies (to help us understand the effectiveness of our advertising).Excerpt from Netflix's Privacy Statement
REGULATORY LANDSCAPE: This provision engages CCPA and CPRA's 'sharing' definition, which includes personal information transferred to third parties for cross-context behavioral advertising, even without monetary consideration.
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This provision establishes the operational scope of Netflix's data sharing practices for advertising and marketing functions. It defines the categories of third-party recipients who receive personal information as part of Netflix's standard advertising operations.
Your personal information may be disclosed to social media companies, advertising networks, and measurement companies to support Netflix's own marketing and advertising programs. Once shared, these companies process your data under their own privacy policies, which may extend beyond Netflix's stated practices.
ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.
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