What can I do about this clause?

{'method': 'WEB_FORM', 'recipient': 'https://accounts.nintendo.com', 'difficulty': 'MODERATE', 'action_type': 'DELETE_DATA', 'instructions': "To opt out of targeted advertising data sharing, log into accounts.nintendo.com, go to Privacy Settings, and look for advertising preferences or the 'Do Not Sell or Share My Personal Information' link. You can also manage cookie preferences through your browser settings.", 'deadline_days': None, 'deadline_hours': None}

Which regulatory agencies enforce this type of clause?

{'agency': 'FTC', 'reason': 'The FTC has enforcement authority over deceptive or unfair behavioral advertising tracking practices under FTC Act Section 5 and is actively scrutinizing commercial surveillance practices.', 'complaint_url': 'https://reportfraud.ftc.gov/'}

What is the severity of this clause?

ConductAtlas classifies this Targeted Advertising Disclosure clause as medium severity. Severity reflects the magnitude of rights affected, the breadth of users impacted, and the degree of discretion the platform retains.

Targeted Advertising Disclosure — Nintendo

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What it is

Nintendo and its advertising partners use tracking technologies like cookies and pixels to follow your online activity across websites and apps to show you ads based on your behavior.

Consumer impact (what this means for users)

Your activity on Nintendo services may be tracked by third-party advertising partners using cookies and pixels and used to build a behavioral advertising profile that follows you across the internet, including on non-Nintendo websites.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.

Delete Your Data

To opt out of targeted advertising data sharing, log into accounts.nintendo.com, go to Privacy Settings, and look for advertising preferences or the 'Do Not Sell or Share My Personal Information' link. You can also manage cookie preferences through your browser settings.

Cross-platform context

See how other platforms handle Targeted Advertising Disclosure and similar clauses.

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Why it matters (compliance & risk perspective)

Cross-site behavioral tracking for advertising is one of the most privacy-intrusive practices in digital services, and users may not realize their Nintendo activity is being used to target them with ads on unrelated third-party websites.

View original clause language

We work with advertising partners to display advertisements on our services and on third-party websites and apps. These partners may use cookies, pixel tags, and similar technologies to collect information about your activities on our services and other websites to provide you with targeted advertising based on your interests.

Institutional analysis (Compliance & legal intelligence)

(1) REGULATORY FRAMEWORK: Cross-context behavioral advertising implicates CCPA/CPRA's definition of 'sharing' under §1798.140(ah), triggering opt-out rights under §1798.120. FTC Act Section 5 governs deceptive advertising tracking disclosures. EU users are protected by ePrivacy Directive (2002/58/EC) Cookie Law requirements and GDPR Art. 6(1)(a) consent requirements for non-essential cookies. The FTC's 2022 Commercial Surveillance ANPR signals increased scrutiny of behavioral advertising practices. Enforcement: FTC (US), EU DPAs (EU/EEA), California AG/CPPA. (2)

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Applicable agencies

FTC

The FTC has enforcement authority over deceptive or unfair behavioral advertising tracking practices under FTC Act Section 5 and is actively scrutinizing commercial surveillance practices.
File a complaint →

Provision details

Document information

Document

Nintendo Privacy Policy

Entity

Nintendo

Document last updated

April 29, 2026

Tracking information

First tracked

April 27, 2026

Last verified

April 27, 2026

Record ID

CA-P-003508

Document ID

CA-D-00188

Evidence Provenance

Source URL

https://www.nintendo.com/us/privacy-policy/

Wayback Machine

View archived versions →

SHA-256

94a38174c3b24f4e3380e9d872d771e4dd3afb1ae90c825712e208f67bca9dc6

Verified

✓ Snapshot stored ✓ Change verified

How to Cite

ConductAtlas Policy Archive
Entity: Nintendo | Document: Nintendo Privacy Policy | Record: CA-P-003508
Captured: 2026-04-27 13:59:08 UTC | SHA-256: 94a38174c3b24f4e…
URL: https://conductatlas.com/platform/nintendo/nintendo-privacy-policy/targeted-advertising-disclosure/
Accessed: May 2, 2026

Classification

Severity

Medium

Targeted Advertising Disclosure