Mixpanel · Mixpanel Privacy Statement · View original document ↗

End-User Opt-Out of Tracking

Medium severity Unique · 0 of 325 platforms
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This analysis describes what Mixpanel's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This is the primary consumer self-help mechanism — without actively opting out, Mixpanel collects your behavioral data across any app or website using its SDK, even if you have never heard of Mixpanel.

Consumer impact (what this means for users)

Mixpanel's policy states that it collects identifiers, device information, IP addresses, behavioral event data, and email addresses from website visitors and customers, and shares this data with advertising, analytics, infrastructure, and professional services vendors. For end users of third-party apps and websites that use Mixpanel's analytics tools, the policy notes that Mixpanel acts as a data processor on behalf of that app or website operator, meaning Mixpanel's direct obligations to those individuals are limited and data rights must generally be exercised through the app or website they interact with. You can submit a data deletion, correction, or opt-out request directly to Mixpanel by emailing privacy@mixpanel.com or by visiting Mixpanel's privacy preference center at mixpanel.com/optout.

How other platforms handle this

Verizon Medium

California law gives residents the right to know what personal information we collect, use, share or sell; to delete personal information under certain circumstances; to opt-out of the sale or sharing of their personal information; to correct inaccurate personal information; to limit the use and dis...

T-Mobile Medium

T-Mobile collects Customer Proprietary Network Information (CPNI), which is information about the quantity, technical configuration, type, destination, location, and amount of use of your service. T-Mobile may use your CPNI within its family of companies for the purpose of providing wireless telecom...

FanDuel Medium

If you would like to opt out of the disclosure of your personal information for purposes that could be considered "sales" for those third parties' own commercial purposes, or "sharing" or processing for purposes of targeted advertising, please visit the following link, which is also available in the...

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▸ View Original Clause Language DOCUMENT RECORD
"
To opt out of Mixpanel's data collection, please visit our opt-out page at https://mixpanel.com/optout or install the Mixpanel opt out browser extension. When you opt out, Mixpanel will place an opt-out cookie on your device, and Mixpanel will not collect any data from your device while the opt-out cookie is present.

— Excerpt from Mixpanel's Mixpanel Privacy Statement

Applicable regulations

CCPA/CPRA
California, USA
Colorado AI Act
US-CO
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
Mixpanel Privacy Statement
Entity
Mixpanel
Document last updated
May 5, 2026
Tracking information
First tracked
May 8, 2026
Last verified
May 12, 2026
Record ID
CA-P-006891
Document ID
CA-D-00704
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
58ece66c0abafda45174ec4cac6a28f2104769dfb6d084f03237ca0d1e49add5
Analysis generated
May 8, 2026 14:49 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Mixpanel
Document: Mixpanel Privacy Statement
Record ID: CA-P-006891
Captured: 2026-05-08 14:49:11 UTC
SHA-256: 58ece66c0abafda4…
URL: https://conductatlas.com/platform/mixpanel/mixpanel-privacy-statement/end-user-opt-out-of-tracking/
Accessed: May 14, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Mixpanel's End-User Opt-Out of Tracking clause do?

This is the primary consumer self-help mechanism — without actively opting out, Mixpanel collects your behavioral data across any app or website using its SDK, even if you have never heard of Mixpanel.

Is ConductAtlas affiliated with Mixpanel?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Mixpanel.