Captured before automated identity checks (Oct 14, 2026): accurate as of its capture on Aug 22, 2026; our capture on Oct 21, 2026 found the same text, but its identity was not checked by them.
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Companies change their terms without announcing it. We capture governance documents, compare each new version with the last, and publish what changed, with the source text behind it. One email a week on what we found and what we could not reach.
This page describes what the document states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability may vary by jurisdiction. Methodology
“Should there be violations of the Principles that remain fully or partially unremedied, you may seek binding arbitration with Mixpanel to resolve such claims.”
“You are entitled to exercise the rights described above free from discrimination. This means that we will not penalize you for exercising your rights by taking actions such as denying you services; increasing the price/rate...”
“You can opt-out of the sharing of your Personal Information for cross-contextual behavioral advertising purposes and/or from the sale of your Personal Information for monetary or other valuable consideration.”
“Our Services are not intended for use by anyone under 13 years of age.”
“If there is any conflict between the terms in this Privacy Statement and the Data Privacy Frameworks or the Principles, the Data Privacy Frameworks and Principles shall govern.”
“To comply with laws or to respond to lawful requests and legal process, provided that Mixpanel will endeavor to notify you, where practical and permitted by applicable law or regulation...”
This document explains how Mixpanel collects your personal data, builds a profile about you to predict your interests, and may share your information with advertising partners for targeted ads. If you are a California resident, you can opt out of the sale or sharing of your Personal Information for behavioral advertising, and Mixpanel cannot penalize you for doing so. Mixpanel may update this Privacy Statement over time, and your data can be disclosed to authorities under lawful requests even without your consent.
Mixpanel's Privacy Statement establishes the conditions under which Mixpanel collects, uses, shares, and retains user personal data, including the construction and real-time updating of individual user profiles through automated inference. It grants Mixpanel the ability to share user information with advertising partners for interest-based advertising and to disclose data to authorities in response to lawful requests, with notification efforts qualified by practicality and legal permissibility. The document sets a hierarchy under which the Data Privacy Frameworks and their Principles govern over the Privacy Statement in the event of conflict, and preserves Mixpanel's liability for third-party agent misprocessing unless Mixpanel demonstrates it bears no responsibility. California users are afforded non-penalization protections and opt-out rights over the sale and sharing of their Personal Information for cross-contextual behavioral advertising, while all users are subject to age restrictions barring use by anyone under 13.
Mixpanel collects your personal data and uses automated means to build and continuously update a profile predicting your preferences and future interests in its Services—including drawing inferences you never directly provided. Your information may be shared with advertising partners for interest-based advertising on other platforms. If you are a California resident, you can opt out of the sale of your Personal Information and its sharing for cross-contextual behavioral advertising, and exercising that right will not result in denied services or increased prices. Mixpanel may charge a fee or decline a privacy request it deems unreasonable, excessive, legally prohibited, or potentially harmful to others. If a Data Privacy Framework Principle violation goes unresolved, you can seek binding arbitration against Mixpanel.
Which mapped governance frameworks each document engages, tied to the specific provisions that engage them.
We withheld clauses we had published from this document. Each withholding is recorded in our correction log:
“Should there be violations of the Principles that remain fully or partially unremedied, you may seek binding arbitration with Mixpanel to resolve such claims.”
“You are entitled to exercise the rights described above free from discrimination. This means that we will not penalize you for exercising your rights by taking actions such as denying you services; increasing the price/rate...”
“You can opt-out of the sharing of your Personal Information for cross-contextual behavioral advertising purposes and/or from the sale of your Personal Information for monetary or other valuable consideration.”
“Our Services are not intended for use by anyone under 13 years of age.”
“To comply with laws or to respond to lawful requests and legal process, provided that Mixpanel will endeavor to notify you, where practical and permitted by applicable law or regulation...”
“If there is any conflict between the terms in this Privacy Statement and the Data Privacy Frameworks or the Principles, the Data Privacy Frameworks and Principles shall govern.”
“If third-party agents process personal data on our behalf in a manner inconsistent with the principles of any of the Data Privacy Frameworks, we remain liable unless we prove we are not responsible for the event giving rise...”
“We may also share information with these partners to facilitate interest-based advertising to those or similar users on other online platforms.”
“When you interact with our Services by completing a form (such as a request for us to contact you, creation of an account, request for information on pricing, or downloading content), we will collect your personal data and analyze your …”
“Mixpanel may change this Privacy Statement from time to time to reflect changes in our offerings, how we collect, use, or disclose personal data, or applicable law.”
“We infer new information from the information we collect, including using automated means to make inferences about your likely preferences or other personal information.”
“to the extent permitted by applicable law, we reserve the right to charge a fee or decline requests that are unreasonable or excessive, where providing the information would be prohibited by law or could adversely affect...”
Every distinct legal provision identified in this document. Featured provisions appear above with analysis.
We have not recorded a change to this document since we began capturing it. Monitor includes alerts from a daily check, structured change summaries, and monitoring for up to 20 platforms.
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