Mixpanel Privacy Statement

This document explains how Mixpanel collects your personal data, builds a profile about you to predict your interests, and may share your information with advertising partners for targeted ads. If you are a California resident, you can opt out of the sale or sharing of your Personal Information for behavioral advertising, and Mixpanel cannot penalize you for doing so. Mixpanel may update this Privacy Statement over time, and your data can be disclosed to authorities under lawful requests even without your consent.

Mixpanel's Privacy Statement establishes the conditions under which Mixpanel collects, uses, shares, and retains user personal data, including the construction and real-time updating of individual user profiles through automated inference. It grants Mixpanel the ability to share user information with advertising partners for interest-based advertising and to disclose data to authorities in response to lawful requests, with notification efforts qualified by practicality and legal permissibility. The document sets a hierarchy under which the Data Privacy Frameworks and their Principles govern over the Privacy Statement in the event of conflict, and preserves Mixpanel's liability for third-party agent misprocessing unless Mixpanel demonstrates it bears no responsibility. California users are afforded non-penalization protections and opt-out rights over the sale and sharing of their Personal Information for cross-contextual behavioral advertising, while all users are subject to age restrictions barring use by anyone under 13.

Mixpanel collects your personal data and uses automated means to build and continuously update a profile predicting your preferences and future interests in its Services—including drawing inferences you never directly provided. Your information may be shared with advertising partners for interest-based advertising on other platforms. If you are a California resident, you can opt out of the sale of your Personal Information and its sharing for cross-contextual behavioral advertising, and exercising that right will not result in denied services or increased prices. Mixpanel may charge a fee or decline a privacy request it deems unreasonable, excessive, legally prohibited, or potentially harmful to others. If a Data Privacy Framework Principle violation goes unresolved, you can seek binding arbitration against Mixpanel.