If you are a California resident, you have the right to tell Mixpanel not to share your personal information with third parties for advertising purposes, and you can do this through Mixpanel's opt-out page or by email.
This analysis describes what Mixpanel's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision grants California residents a specific statutory right to stop their data from being shared for behavioral advertising, and Mixpanel acknowledges that its advertising-related data sharing may qualify as 'sharing' under CCPA/CPRA.
California residents can opt out of Mixpanel sharing personal information such as identifiers and behavioral data with advertising partners by visiting mixpanel.com/optout or emailing privacy@mixpanel.com; this right exists independently of any account relationship with Mixpanel.
How other platforms handle this
You have the right to opt out of the sale or sharing of your personal information. To exercise this right, please click on the 'Do Not Sell or Share My Personal Information' link available on our website, or contact us as described in the 'Contact Us' section of this policy. We will process your req...
California law gives residents the right to know what personal information we collect, use, share or sell; to delete personal information under certain circumstances; to opt-out of the sale or sharing of their personal information; to correct inaccurate personal information; to limit the use and dis...
If you are a California resident, you have certain rights with respect to your personal information, including: The right to know about the personal information we collect, use, disclose, and sell. The right to delete your personal information. The right to opt out of the sale or sharing of your per...
Monitoring
Mixpanel has changed this document before.
Receive same-day alerts, structured change summaries, and monitoring for up to 10 platforms.
"California residents have the right to opt-out of the sale or sharing of their personal information. To exercise this right, please visit our privacy preference center or contact us at privacy@mixpanel.com. We do not sell personal information in the traditional sense; however, sharing personal information with third parties for cross-context behavioral advertising may constitute 'sharing' under California law.— Excerpt from Mixpanel's Mixpanel Privacy Statement
1) REGULATORY LANDSCAPE: This provision directly engages the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA), specifically the right to opt out of sale or sharing of personal information for cross-context behavioral advertising. The California Privacy Protection Agency and California Attorney General are the primary enforcement authorities. The policy's acknowledgment that sharing for behavioral advertising may constitute 'sharing' under California law reflects the CPRA's expanded definition. 2) GOVERNANCE EXPOSURE: Medium. The policy's acknowledgment that advertising-related sharing may qualify as CCPA 'sharing' creates a compliance obligation to honor opt-out requests from California residents. Business customers deploying Mixpanel on California-resident-facing products must ensure their own CCPA disclosures and opt-out mechanisms are consistent with this characterization. 3) JURISDICTION FLAGS: This provision applies specifically to California residents. Other U.S. state privacy laws (Virginia CDPA, Colorado CPA, Connecticut CTDPA, Texas TDPSA) contain similar opt-out rights for targeted advertising that may also be engaged depending on Mixpanel's data practices in those states. 4) CONTRACT AND VENDOR IMPLICATIONS: B2B customers deploying Mixpanel on California-resident-facing services should confirm that their service provider agreements with Mixpanel include the required CCPA service provider contractual restrictions and that Mixpanel does not use received data for its own advertising purposes in a manner that would disqualify it as a service provider. 5) COMPLIANCE CONSIDERATIONS: Compliance teams should audit whether opt-out signals (including Global Privacy Control, which CCPA/CPRA requires businesses to honor) are being processed by Mixpanel's platform. The policy should be reviewed alongside Mixpanel's technical documentation to confirm GPC signal processing.
Full compliance analysis
Regulatory citations, enforcement risk, and due diligence action items.
Free: track 1 platform + weekly digest. Watcher: 10 platforms + same-day alerts. No credit card required.
Professional Governance Intelligence
Need to monitor specific governance provisions?
Professional includes provision-level monitoring, governance timelines, regulatory mapping, and audit-ready analysis.
Built from archived source documents, structured governance mappings, and historical version tracking.
This provision grants California residents a specific statutory right to stop their data from being shared for behavioral advertising, and Mixpanel acknowledges that its advertising-related data sharing may qualify as 'sharing' under CCPA/CPRA.
California residents can opt out of Mixpanel sharing personal information such as identifiers and behavioral data with advertising partners by visiting mixpanel.com/optout or emailing privacy@mixpanel.com; this right exists independently of any account relationship with Mixpanel.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Mixpanel.