Microsoft · Microsoft Privacy Statement (Legacy) · View original document ↗

Cookies and Tracking Technologies

Medium severity High confidence Explicitdocumentlanguage Common · 71 of 325 platforms
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This analysis describes what Microsoft's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The provision establishes Microsoft's operational framework for automated data collection mechanisms. By characterizing these tracking technologies as serving defined purposes (authentication, fraud prevention, performance analytics, advertising delivery), the clause establishes the institutional basis for persistent identifier deployment across Microsoft's service ecosystem.

Recent Activity

This document changed recently

Medium Apr 19, 2026

The updated policy establishes additional grounds on which Microsoft may retain personal data. While the prior version tied retention to specific user expectations and available deletion controls, the revised language authorizes retention for 'operating our business, meeting our contractual and legal obligations, improving and developing our products and services, protecting the safety and security of our systems and customers, and resolving disputes.' This expands the stated purposes beyond transaction fulfillment and legal compliance. The updated policy directs users to product-specific documentation for retention details rather than providing explicit deletion procedures and timelines in the privacy statement itself.

View change record →
Medium Apr 1, 2026

The updated policy now grounds data retention in five broad business purposes: operating the business, meeting contractual and legal obligations, improving and developing products and services, protecting system and customer safety, and resolving disputes. Previously, the policy articulated specific criteria for determining retention periods, including customer expectations for retention until manual deletion, availability of automated deletion controls, and data sensitivity. The revised language removes these granular criteria and instead requires users to consult individual product documentation to understand when their specific data will be deleted. This shifts the burden of finding retention timelines from the main policy statement to separate product-specific documents.

View change record →
Medium Mar 13, 2026

The updated Privacy Statement removes previously stated language about additional rights available to European Economic Area users, narrowing the policy's explicit protections in that region. Simultaneously, the revised terms now explicitly authorize Microsoft to contact users via auto-dialer and prerecorded voice for marketing purposes, provided the user has consented to receive marketing communications to the phone number supplied. This establishes Microsoft's contractual permission to initiate automated marketing calls using artificial intelligence-generated voice technology where user consent to marketing contact has been given.

View change record →

Consumer impact (what this means for users)

Under this clause, users' interactions with Microsoft products and websites are subject to automated tracking through cookies and web beacons. The terms authorize collection of usage and performance data, storage of user preferences and settings, and deployment of interest-based advertising technologies without requiring affirmative consent per interaction.

How other platforms handle this

Mixpanel Medium

We use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our website and Service, including your browser type, referring URL, pages visited, and time spent on pages. We may use this information to analyze trends, administer the site, track use...

Datadog Medium

We and our third-party partners may use cookies, web beacons, and similar tracking technologies to collect information about your use of the Sites. Cookies are small data files stored on your browser or device. We use both session cookies and persistent cookies. We may also use web beacons, pixel ta...

Netflix Medium

cookie data, resettable device identifiers, advertising identifiers and other unique identifiers (described below in the section "Cookies and other Technologies").

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▸ View Original Clause Language DOCUMENT RECORD
"
Microsoft uses cookies, web beacons, and other tracking technologies to operate and improve our products and website. We also use cookies to store your preferences and settings, help you sign in, provide interest-based advertising, combat fraud, analyze how our products perform, and fulfill other legitimate purposes. Microsoft apps use other identifiers, such as the advertising identifier in the Windows operating system, for similar purposes. We also use 'web beacons' to help deliver cookies and gather usage and performance data.

— Excerpt from Microsoft's Microsoft Privacy Statement (Legacy)

Applicable regulations

EU AI Act
European Union
BIPA
Illinois, USA
CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
DMA
European Union
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
TCPA
United States Federal
UK GDPR
United Kingdom
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Microsoft Privacy Statement (Legacy)
Entity
Microsoft
Document last updated
March 5, 2026
Tracking information
First tracked
April 28, 2026
Last verified
May 12, 2026
Record ID
CA-P-010761
Document ID
CA-D-00001
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
9e697464d17b7148c787f07099c60e30370abb2b13a7f2a910f607e31ec13158
Analysis generated
April 28, 2026 08:11 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Microsoft
Document: Microsoft Privacy Statement (Legacy)
Record ID: CA-P-010761
Captured: 2026-04-28 08:11:57 UTC
SHA-256: 9e697464d17b7148…
URL: https://conductatlas.com/platform/microsoft/microsoft-privacy-statement-legacy/cookies-and-tracking-technologies/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Microsoft's Cookies and Tracking Technologies clause do?

The provision establishes Microsoft's operational framework for automated data collection mechanisms. By characterizing these tracking technologies as serving defined purposes (authentication, fraud prevention, performance analytics, advertising delivery), the clause establishes the institutional basis for persistent identifier deployment across Microsoft's service ecosystem.

How does this clause affect you?

Under this clause, users' interactions with Microsoft products and websites are subject to automated tracking through cookies and web beacons. The terms authorize collection of usage and performance data, storage of user preferences and settings, and deployment of interest-based advertising technologies without requiring affirmative consent per interaction.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 71 platforms. See the full comparison.

Is ConductAtlas affiliated with Microsoft?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Microsoft.