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The policy restricts developers from using Facebook platform data for purposes other than providing or improving the user-facing experience within the requesting application, prohibiting use for unrelated advertising, analytics sold to third parties, or off-platform targeting.
This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes a use-limitation principle that confines the permissible scope of platform data use to the application context in which it was obtained, restricting cross-context behavioral profiling and off-platform advertising applications.
Interpretive note: The document fragment was substantially truncated; this provision is characterized based on Meta's publicly known Platform Policy structure rather than directly quoted clause text.
The updated policy removes explicit disclosure that interactions with Meta AI are used to improve Meta's AI systems. The policy previously stated this practice directly; the revised language no longer includes this statement. Under the updated terms, users accessing the policy will see consolidated references to Meta Terms, AI terms, and Privacy Policy rather than separate Meta AI-specific terms, though the Privacy Policy may contain related disclosures about AI training and data use. You can review Meta's Privacy Policy directly to understand how interaction data may be used for AI improvement purposes.
View change record →Under this provision, user data obtained by third-party applications through Facebook's platform, including profile information and behavioral signals, may only be used to improve the user experience within that specific application, not for unrelated advertising or third-party analytics products.
How other platforms handle this
Each payment processor uses and processes your complete payment information in accordance with its applicable privacy policy (Stripe and PayPal).
if you are accessing and using Lime Services under a corporate account...you acknowledge and agree that Lime may share certain of your usage information with whomever provided you with access to the Lime Services
Gemini Apps may share your precise location data with another Google service, like Google Maps, to fulfill your request.
Monitoring
Meta has changed this document before.
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(1) REGULATORY LANDSCAPE: This provision engages with GDPR Article 5 purpose limitation requirements, CCPA use restriction provisions, and FTC Act principles on contextual integrity of data use. EU Data Protection Authorities and the FTC are the primary enforcement authorities. The provision may also interact with the FTC's guidance on cross-context behavioral advertising. (2) GOVERNANCE EXPOSURE: Medium. The phrase 'improving user experience' is subject to interpretive variance, and developers building analytics or advertising products may face uncertainty about whether their use cases fall within the permitted scope. (3) JURISDICTION FLAGS: EU/EEA users benefit from GDPR purpose limitation enforcement that independently reinforces this restriction. California residents benefit from CCPA provisions on secondary use restrictions. Developers operating cross-border should evaluate whether their data use practices satisfy both the policy restriction and applicable law. (4) CONTRACT AND VENDOR IMPLICATIONS: Developers who share platform data with analytics vendors, advertising partners, or measurement providers should review those arrangements against this use-limitation provision. Vendor contracts should include representations that platform data will not be used for purposes beyond the permitted scope. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should document the specific user-experience purposes for which each category of platform data is used and confirm that no data flows support off-platform advertising targeting or third-party analytics products. Annual audits of data use practices against approved platform permissions are advisable.
Regulatory citations, enforcement risk, and due diligence action items.
ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
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Provision-level monitoring, governance timelines, and regulatory mapping built from archived source documents and historical version tracking.
This provision establishes a use-limitation principle that confines the permissible scope of platform data use to the application context in which it was obtained, restricting cross-context behavioral profiling and off-platform advertising applications.
Under this provision, user data obtained by third-party applications through Facebook's platform, including profile information and behavioral signals, may only be used to improve the user experience within that specific application, not for unrelated advertising or third-party analytics products.
ConductAtlas has identified this type of provision across 294 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Meta.