Even if you don't have a Facebook account or are logged out, Meta tracks your browsing activity across millions of third-party websites and apps that use its tracking tools.
This analysis describes what Meta Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision means Meta builds behavioral profiles on people who have never agreed to Meta's terms — a practice regulators in multiple jurisdictions have challenged as unlawful.
The updated Privacy Policy no longer explicitly directs US residents to the United States Regional Privacy Notice, which previously provided details about consumer privacy rights available under stat…
Your browsing behavior on non-Meta websites — including health, financial, and retail sites — is transmitted to Meta via tracking pixels and APIs, potentially enabling Meta to infer sensitive information such as medical conditions or financial status for advertising purposes.
How other platforms handle this
We use cookies and similar tracking technologies to track the activity on our websites and services and store certain information. Tracking technologies used include beacons, tags, and scripts to collect and track information and to improve and analyze our services. You can instruct your browser to ...
American gets this information by using technologies, including cookies, web beacons, and mobile device geolocation to provide and improve our Interactive Services and advertising, including across browsers and devices (also known as cross-device linking). This technical information may be combined ...
We use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our Services. This information may include your IP address, browser type, operating system, referring URLs, and information about how you interact with our Services.
Monitoring
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"We collect information about your activities on third-party sites, apps and other places online where our business tools are used. This may include: websites and apps that use our technologies, including our cookies, Facebook Login, our APIs, SDKs or pixel. We receive information about your visits and activity on such websites and apps even if you don't have a Facebook account or aren't logged in to Facebook.— Excerpt from Meta Ads's Meta Privacy Policy
REGULATORY FRAMEWORK: Implicates GDPR Art. 6 (lawful basis), Art. 9 (special categories inferred from browsing), ePrivacy Directive 2002/58/EC (cookie consent requirements), CCPA §1798.140 (definition of 'sale' and 'sharing' of personal information), and FTC Act Section 5. The CJEU ruling in Planet49 (C-673/17) and national DPA guidance confirm that tracking pixels require prior consent in the EU. Enforcement authority: EU national DPAs, Irish DPC, FTC, state AGs.
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Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the first time.
Google's Privacy Policy covers Search, Gmail, YouTube, Maps, and every site running Google Analytics. Here is what it actually authorizes.
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This provision means Meta builds behavioral profiles on people who have never agreed to Meta's terms — a practice regulators in multiple jurisdictions have challenged as unlawful.
Your browsing behavior on non-Meta websites — including health, financial, and retail sites — is transmitted to Meta via tracking pixels and APIs, potentially enabling Meta to infer sensitive information such as medical conditions or financial status for advertising purposes.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Meta Ads.