Even if you don't have a Facebook account or are logged out, Meta tracks your browsing activity across millions of third-party websites and apps that use its tracking tools.
This analysis describes what Meta Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause establishes Meta's data collection infrastructure across third-party digital properties, enabling behavioral tracking that extends beyond Meta's owned platforms. The provision authorizes collection of off-platform activity data without requiring active user engagement with Meta's services.
The updated Privacy Policy no longer explicitly directs US residents to the United States Regional Privacy Notice, which previously provided details about consumer privacy rights available under state laws like the California Consumer Privacy Act and similar regulations. This removal does not eliminate those rights themselves, but it makes the Privacy Policy less clear about where consumers can find information on how to exercise those rights. Consumers can still locate the Regional Privacy Notice through Meta's website or by searching for it directly, but the removal reduces the accessibility and prominence of that guidance within the primary policy document.
View change record →Your browsing behavior on non-Meta websites — including health, financial, and retail sites — is transmitted to Meta via tracking pixels and APIs, potentially enabling Meta to infer sensitive information such as medical conditions or financial status for advertising purposes.
How other platforms handle this
We automatically collect certain information from your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Service, we collect information about the individual web pages or products th...
Cookies are small data files that are commonly stored on your device when you access websites and online services. The text in a cookie contains a string of numbers and letters that may uniquely identify a device and can contain other information as well. This allows the web server to recognize your...
We and our third-party partners may use cookies, web beacons, pixel tags, and other tracking technologies to collect information about your use of our website and apps, including your browsing activity, device type, IP address, and referring URLs. We use this information to personalize your experien...
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"We collect information about your activities on third-party sites, apps and other places online where our business tools are used. This may include: websites and apps that use our technologies, including our cookies, Facebook Login, our APIs, SDKs or pixel. We receive information about your visits and activity on such websites and apps even if you don't have a Facebook account or aren't logged in to Facebook.— Excerpt from Meta Ads's Meta Privacy Policy
REGULATORY FRAMEWORK: Implicates GDPR Art. 6 (lawful basis), Art. 9 (special categories inferred from browsing), ePrivacy Directive 2002/58/EC (cookie consent requirements), CCPA §1798.140 (definition of 'sale' and 'sharing' of personal information), and FTC Act Section 5. The CJEU ruling in Planet49 (C-673/17) and national DPA guidance confirm that tracking pixels require prior consent in the EU. Enforcement authority: EU national DPAs, Irish DPC, FTC, state AGs.
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This clause establishes Meta's data collection infrastructure across third-party digital properties, enabling behavioral tracking that extends beyond Meta's owned platforms. The provision authorizes collection of off-platform activity data without requiring active user engagement with Meta's services.
Your browsing behavior on non-Meta websites — including health, financial, and retail sites — is transmitted to Meta via tracking pixels and APIs, potentially enabling Meta to infer sensitive information such as medical conditions or financial status for advertising purposes.
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