This analysis describes what Meta Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Automated profiling can result in discriminatory ad delivery — for example, showing housing, employment, or financial ads only to certain demographic groups — and you may have limited visibility into or control over how these algorithmic decisions affect you.
The updated Privacy Policy no longer explicitly directs US residents to the United States Regional Privacy Notice, which previously provided details about consumer privacy rights available under stat…
Meta's privacy policy means the company collects an exceptionally wide range of personal data — including your location, health and financial information inferred from your activity, facial recognition data, and browsing history on third-party websites — and combines it across Facebook, Instagram, Messenger, and WhatsApp to build advertising profiles. Even data you did not directly provide, such as information about you shared by your contacts or inferred from your behavior, is used to target you with ads and can be shared with thousands of advertising partners. You can review and partially restrict this data use by visiting facebook.com/privacy/center/ and using the 'Off-Facebook Activity' tool to disconnect external browsing data from your Meta profile.
How other platforms handle this
For information on how we process personal data through "profiling" and "automated decision-making", please see our FAQ.
For information on how we process personal data through "profiling" and "automated decision-making", please see our FAQ.
ISO/IEC 42001:2023
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Automated profiling can result in discriminatory ad delivery — for example, showing housing, employment, or financial ads only to certain demographic groups — and you may have limited visibility into or control over how these algorithmic decisions affect you.
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