This analysis describes what Meta Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause establishes the operational framework under which Meta's ad targeting infrastructure functions at scale. It clarifies that ad selection occurs through automated systems rather than manual review, which is operationally necessary for the volume of ad placements across Meta's platforms.
The updated Privacy Policy no longer explicitly directs US residents to the United States Regional Privacy Notice, which previously provided details about consumer privacy rights available under state laws like the California Consumer Privacy Act and similar regulations. This removal does not eliminate those rights themselves, but it makes the Privacy Policy less clear about where consumers can find information on how to exercise those rights. Consumers can still locate the Regional Privacy Notice through Meta's website or by searching for it directly, but the removal reduces the accessibility and prominence of that guidance within the primary policy document.
View change record →Under this provision, users' ads are selected and delivered through algorithmic processes that evaluate user data signals to match advertisers with intended audiences. Users operating on the platform accept that ad targeting relies on automated decision-making rather than human-mediated placement decisions.
How other platforms handle this
For information on how we process personal data through "profiling" and "automated decision-making", please see our FAQ.
OpenAI restricts use of its services to make automated decisions that have legal or similarly significant effects on individuals without appropriate human oversight, including in contexts such as credit, employment, housing, and insurance.
For information on how we process personal data through "profiling" and "automated decision-making", please see our FAQ.
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This clause establishes the operational framework under which Meta's ad targeting infrastructure functions at scale. It clarifies that ad selection occurs through automated systems rather than manual review, which is operationally necessary for the volume of ad placements across Meta's platforms.
Under this provision, users' ads are selected and delivered through algorithmic processes that evaluate user data signals to match advertisers with intended audiences. Users operating on the platform accept that ad targeting relies on automated decision-making rather than human-mediated placement decisions.
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