Advertisers are prohibited from using Meta's targeting tools to discriminate against users based on sensitive personal characteristics like race, religion, disability, or sexual orientation.
This analysis describes what Meta Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision directly limits how your most sensitive personal data can be used against you in advertising, but enforcement depends entirely on Meta detecting discriminatory intent, which is technically and practically difficult at scale.
While this clause prohibits discriminatory ad targeting using characteristics like race, religion, and disability, consumers have limited visibility into whether their inferred sensitive-category data is being used in compliant ways, as Meta's targeting parameters are not fully disclosed to users.
How other platforms handle this
You may not use Runway's tools to create content that promotes, glorifies, or facilitates acts of terrorism, mass violence, or genocide, or that could be used to provide material support to individuals or organizations engaged in such activities.
Customer will not, and will not permit any other person (including any End User) to: ... (d) attempt to reverse engineer, decompile, or otherwise attempt to discover the source code or underlying components (e.g., algorithms, weights, or systems) of the Mistral AI Products, including using the Outpu...
You may not use the Services to attempt to circumvent, disable, or otherwise interfere with safety-related features of the Services, including features that prevent or restrict the generation of certain types of content.
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"Ads must not use targeting options to discriminate against people based on personal attributes such as race, ethnicity, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition. Advertisers must not use targeting options to single out people with sensitive personal characteristics for discriminatory purposes.— Excerpt from Meta Ads's Meta Advertising Policies
1) REGULATORY FRAMEWORK: This provision directly engages GDPR Art. 9 (prohibition on processing special category data without explicit consent), the US Fair Housing Act (42 U.S.C. §3604) as applied by HUD to digital advertising, the Equal Credit Opportunity Act (15 U.S.C. §1691) for financial product ads, the Americans with Disabilities Act for disability-related targeting, and FTC Act Section 5 for discriminatory advertising practices. The Irish DPC has primary GDPR enforcement authority over Meta. 2)
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This provision directly limits how your most sensitive personal data can be used against you in advertising, but enforcement depends entirely on Meta detecting discriminatory intent, which is technically and practically difficult at scale.
While this clause prohibits discriminatory ad targeting using characteristics like race, religion, and disability, consumers have limited visibility into whether their inferred sensitive-category data is being used in compliant ways, as Meta's targeting parameters are not fully disclosed to users.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Meta Ads.