If you want to run political ads or ads about controversial social topics on Meta, you must first get authorised by Meta and include a clear disclosure showing who paid for the ad.
This analysis describes what Meta Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision creates a categorical compliance framework that separates political and issue-based advertising from standard commercial advertising, establishing distinct authorization and disclosure requirements that advertisers must satisfy before such ads can be distributed on Meta's platform.
Consumers who see political or issue-based ads on Facebook or Instagram should be able to see a 'Paid for by' disclaimer identifying the sponsor; if this disclaimer is absent, the ad may violate Meta's policies and can be reported.
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We use the information we have to deliver our Products, including to personalize features and content (including your For You feed, Stories, and ads) and make suggestions for you (such as groups or events you may be interested in or topics you may want to follow) on and off our Products.
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"Ads that are political in nature or related to social issues must comply with Meta's specific policies for political advertising, including authorization requirements and disclaimers that identify who is responsible for the ad.— Excerpt from Meta Ads's Meta Advertising Policies
1) REGULATORY FRAMEWORK: Political advertising online is regulated by the Federal Election Commission (FEC) under 52 U.S.C. §30101 et seq. (FECA) in the US, requiring disclosure of political ad sponsors. EU DSA Art. 26(2) specifically requires transparency in political advertising including targeting parameters. UK Political Parties, Elections and Referendums Act 2000 (PPERA) and the Online Safety Act impose additional UK-specific requirements. The EU is also implementing a dedicated Regulation on the Transparency and Targeting of Political Advertising (2023/2/EU). 2)
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The provision creates a categorical compliance framework that separates political and issue-based advertising from standard commercial advertising, establishing distinct authorization and disclosure requirements that advertisers must satisfy before such ads can be distributed on Meta's platform.
Consumers who see political or issue-based ads on Facebook or Instagram should be able to see a 'Paid for by' disclaimer identifying the sponsor; if this disclaimer is absent, the ad may violate Meta's policies and can be reported.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Meta Ads.