If you run ads on Meta, you must own or have permission to use every image, video, logo, and piece of text in your ad — you cannot use someone else's copyrighted material or a person's likeness without their consent.
This analysis describes what Meta Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision affects consumers whose images or creative work may be used in Meta advertising without their knowledge, as enforcement depends on rights holders actively reporting violations rather than proactive detection.
If your photos, likeness, or creative work appear in a Meta ad without your permission, you have the right to report this violation through Meta's intellectual property reporting tools, and Meta is obligated under this policy to remove non-compliant ads.
How other platforms handle this
Google gives you a personal, worldwide, royalty-free, non-assignable and non-exclusive license to use the software provided to you by Google as part of the services. This license is for the sole purpose of enabling you to use and enjoy the benefit of the services as provided by Google, in the manner...
By submitting, posting, or displaying content on or through the Services, you grant Noom a worldwide, non-exclusive, royalty-free license (with the right to sublicense) to use, copy, reproduce, process, adapt, modify, publish, transmit, display, and distribute such content in any and all media or di...
You own the content you create and share on Threads and the other Meta Products... However, when you share or post content, you give us a non-exclusive, royalty-free, transferable, sub-licensable, worldwide license to host, use, distribute, modify, run, copy, publicly perform or display, translate, ...
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"Advertisers must have all necessary rights and permissions to use content in their ads, including intellectual property rights. Ads must not infringe upon or violate the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights.— Excerpt from Meta Ads's Meta Advertising Policies
1) REGULATORY FRAMEWORK: Copyright infringement in advertising engages the Digital Millennium Copyright Act (DMCA, 17 U.S.C. §512) — Meta operates a notice-and-takedown system under DMCA safe harbor. Trademark infringement is governed by the Lanham Act (15 U.S.C. §1125). Right of publicity violations are governed by state law (California Civil Code §3344, New York Civil Rights Law §50-51). GDPR Art. 17 (right to erasure) may apply where personal data is used in ad content without consent. 2)
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This provision affects consumers whose images or creative work may be used in Meta advertising without their knowledge, as enforcement depends on rights holders actively reporting violations rather than proactive detection.
If your photos, likeness, or creative work appear in a Meta ad without your permission, you have the right to report this violation through Meta's intellectual property reporting tools, and Meta is obligated under this policy to remove non-compliant ads.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Meta Ads.